Growth Marketing Manager

🕒 May 29

🗽 New York – Remote

🗽 New York – Remote

💵 $100k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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HowGood

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🌾 Agriculture

💰 $12.5M Series B on 2022-05

Food and Beverage • SaaS • Agriculture

HowGood is an independent research company and SaaS data platform specializing in food product sustainability. With the world's largest database of over 90,000 on-farm emissions factors, HowGood assists leading brands, retailers, suppliers, and restaurants in measuring, managing, and communicating their environmental and social impacts. The company offers solutions for carbon accounting, product footprinting, and sustainability claims, helping clients automate their processes to achieve net-zero goals. By providing tools for comprehensive GHG emissions reporting and product development, HowGood enables clients in the food industry to enhance their sustainability strategies and meet regulatory requirements.

📋 Description

• Define and sharpen how HowGood's Reduction Network is understood in the market • Develop messaging that responds directly to the challenges and opportunities being faced in the global F&B ecosystem • Partner with Product Marketing and Communications to keep Reduction Network messaging consistent across all channels • Produce thought leadership that advances real industry conversations, including white papers, webinars, and event programming that shape how the industry is thinking about sustainability • Maintain a high editorial bar. Substance over volume. • Develop and execute campaigns that grow awareness and engagement among target segments. This includes execution via digital channels, events, webinars, and HowGood’s software platform. • Own social media strategy for this category, building HowGood's voice as a credible and relevant presence in sustainability and food industry conversations. • Test, measure, and iterate. • Work with Sales and Product Marketing to translate market engagement into pipeline through enablement materials, training, pitch development, and clear ROI narratives. • Identify signals across our user base that indicate readiness for deeper partnership and build conversion campaigns accordingly.

🎯 Requirements

• 4–6 years in marketing with meaningful experience in positioning, content strategy, or GTM — ideally in B2B SaaS, sustainability, or food and agriculture. • A portfolio demonstrating both creative range and measurable impact. • Experience running multichannel campaigns with clear performance tracking. • Experience with Product-Led Sales motions a strong plus • Familiarity with F&B industry, sustainability reporting, or climate tech is a strong plus.

🏖️ Benefits

• Competitive benefits package available