User Acquisition Manager

Job not on LinkedIn

🔥 15 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $45 - $65 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Huckleberry Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $12.5M Series A on 2021-11

Wellness • B2C • eCommerce

Huckleberry Labs is a company that offers an innovative baby tracking application, Huckleberry, designed to assist parents in managing sleep schedules and routines for their children. The app focuses on predicting when a baby is tired but not overly so, helping parents optimize nap times using their proprietary SweetSpot® method. Huckleberry Labs combines the expertise of sleep experts, data scientists, and experienced parents to provide personalized, insightful advice tailored to individual children's developmental stages and habits. The app supports parents by tracking daily activities like feeding and diaper changes, aiming to simplify the chaotic early parenting months with practical tools and expert insights.

📋 Description

• Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets. • Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization. • Manage and optimize a multi-million dollar budget across paid media channels. • Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies. • Explore and evaluate user growth opportunities and prioritize by impact. • Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests). • Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners. • Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance. • Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.

🎯 Requirements

• 4+ years of relevant work experience. • In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus. • Experience working with an MMP (e.g., AppsFlyer). • Experience working with data analytics platforms (e.g., Amplitude). • Experience running lift tests. • Strong analytical and reporting skills. • Technical knowledge and experience setting up conversion tracking. • Excellent sense of accountability and ownership. • A blend of creative and analytical approaches to problem-solving.