Associate Director, B2B Marketing

🔥 0 minutes ago

🐎 Kentucky – Remote

🐎 Kentucky – Remote

💵 $138.9k - $191k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

⚕️ Healthcare Insurance

Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizations • Oversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation efforts • Manage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales process • Oversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of access • Partner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plans • Collaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiatives • Lead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvement • Ensure all marketing activities comply with healthcare regulations and organizational standards • Balance competing priorities and resource constraints while delivering high-quality, strategic marketing solutions

🎯 Requirements

• 10+ years of marketing experience, including B2B or sales enablement marketing • 2+ years of leadership experience managing high-performing teams • Experience working in healthcare and/or highly regulated environments • Demonstrated understanding of sales organizations and intermediary (broker/partner/provider) channels • Strong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emerging • Experience supporting multiple lines of business in a complex matrixed organization • Proven ability to partner with analytics teams to measure and communicate marketing effectiveness

🏖️ Benefits

• medical, dental and vision benefits • 401(k) retirement savings plan • time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave) • short-term and long-term disability • life insurance and many other opportunities