Director, Digital Analytics – Experimentation

🔥 12 hours ago

🏈 Alabama, Alaska, +35 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $140k - $150k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Pull and validate data from web analytics, order, media and finance sources • Maintain documented KPI definitions as a single source of truth • Diagnose performance changes by traffic source, product and funnel step • Analyze subscription economics, including customer lifetime value and annual iFIT subscription attach rate • Map the customer journey from first visit through purchase and subscription • Own daily, weekly and monthly performance reporting and dashboards • Prepare executive-ready summaries against plan and prior year • Build and maintain the full DTC P&L forecast, including traffic, conversion, subscription attach, revenue, margin, marketing spend and media mix • Reconcile forecasts to actuals and finance, explain variances, refresh outlooks and model scenarios • Run the testing program from hypothesis and design through QA, readout and decision • Prioritize tests by potential conversion lift and report results using appropriate statistical methods • Track cumulative revenue and conversion impact of shipped tests • Improve the personalization program by measuring performance and expansion opportunities • Partner with marketing, digital product, site merchandising and finance • Manage and develop one direct report • Deliver measurable top-line and bottom-line growth through conversion, subscription attach and customer lifetime value • Establish a prioritized customer journey and CRO improvement roadmap with measured conversion lift • Ensure KPI definitions are documented, reported figures tie to finance and forecasts align closely with actuals

🎯 Requirements

• 8+ years in analytics, including at least 5 years in ecommerce, DTC or subscription businesses • People management experience • Proficiency in SQL and AI tools, with ability to validate outputs • Proven experience running a statistically rigorous experimentation program • Strong CRO instincts for identifying conversion drivers and blockers • Experience building P&L or revenue forecasts and reconciling them to finance or ERP actuals • Proven record of accurate, reconciled numbers and describable QA habits • Ability to explain numbers, sources and caveats to executives • Hands-on experience with session analytics and multi-touch attribution tools such as FullStory and Rockerbox