Growth Product Leader

Job not on LinkedIn

🔥 1 minute ago

🏈 Alabama, Alaska, +35 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $180k - $200k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 0%

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Own the funnel from new visitor to paying, retained member, including activation, onboarding, trial to paid, free to paid, referral and viral growth, and in-product save flows • Lead a small team of product managers and analysts • Run the Growth lane of the single product backlog • Report to the Head of Product and partner with the Chief Subscription Officer, Marketing, Retention, Design, and Analytics • Own paywall and plan presentation surfaces • Decide product experiences that convert trial and free users to paid members • Set targets, decide the experience from first session to checkout, and run conversion experiments • Own activation, onboarding conversion, referral and viral growth mechanics • Own product-led acquisition strategy and product levers behind organic and App Store growth • Own churn-related in-product save flows and lifecycle programs they feed • Own the Growth roadmap, PRDs, and backlog lane • Run Growth A/B tests through the Analytics experiment gate • Own the product experience of partner-driven acquisition • Drive revenue and subscriber growth, funnel efficiency, onboarding conversion, activation, conversion, CAC, save rate, and experiment cadence

🎯 Requirements

• 8 or more years in product, with 3 or more years leading growth for a consumer subscription or mobile product • Senior Director candidates bring 12 or more years and experience leading multiple teams • Proven record of moving funnel metrics through experimentation: onboarding, paywall, trial, and conversion • Strong command of subscription metrics: LTV, CAC, cohort retention, and conversion funnels • Experience managing and developing product managers and working closely with analysts • Skill working across Marketing, Design, Engineering, and Retention without owning their budgets or roadmaps • Direct communication and a bias for shipping, measuring, and iterating • Experience in fitness, health, wellness, or content driven consumer products (nice to have) • Experience with AI driven personalization in onboarding or conversion (nice to have) • Experience with referral programs, partner distribution, or App Store optimization (nice to have)