Head of Subscription Product

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🔥 52 minutes ago

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Logo of iFIT

iFIT

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Set and defend the product vision, member experience vision, and defensibility thesis • Make the final call on the AI and personalization philosophy • Partner with the Chief Subscription Officer on product vision and roadmap • Set quarterly capacity allocation across Core, Growth, and Partner work • Set the platform and technical debt percentage with Engineering • Decide product strategy across domains and review domain roadmaps, PRDs, and the single backlog • Own the concept pipeline for new revenue ideas and drive decisions on pricing, plans, packaging, and investment • Own future-state concepts and the innovation pipeline • Lead and develop the Core, Growth, and Partner Product Leaders • Hold product leaders accountable for engagement, funnel, and partner experience outcomes • Review domain roadmaps and resolve cross-domain conflicts • Communicate product decisions directly and publicly • Provide regular readouts to the Chief Subscription Officer and executive team on product outcomes, bets, and tradeoffs

🎯 Requirements

• 12 or more years in product, with 5 or more years leading product leaders at a consumer subscription, mobile, or connected fitness company • Proven record of setting product vision and turning it into a prioritized portfolio with real tradeoffs • Deep fluency in subscription economics: conversion, retention, LTV, CAC, and pricing and packaging • Hands on experience shaping an AI and personalization strategy for consumers • Comfort making direct decisions and holding the tiebreaker without losing partnership with Design, Engineering, and Marketing • Experience running experimentation programs with an analytics gate • Executive presence and the ability to present to the CEO and board • Nice to have: Experience in fitness, health, wellness, or content driven products • Nice to have: Experience with partner ecosystems, integrations, and platform products • Nice to have: Experience scaling a product organization through a reorganization or operating model change

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