Events Marketing Manager

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Ignite Reading

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

🤝 B2B

💰 $36.8M Series B - Ignite Reading on 2024-10

Education • B2B

Ignite Reading is an early literacy intervention provider that partners with K–2 school districts to deliver daily, 1:1, Science of Reading–aligned tutoring using certified literacy instructors. The program combines a structured curriculum, centralized scheduling, progress monitoring, and district-level reporting to close reading gaps, scale quickly across schools, and reduce teacher workload. Ignite focuses on measurable student outcomes and works primarily with districts and schools to implement and manage tutoring programs.

📋 Description

• Own the planning and execution of Ignite Reading's event marketing strategy — spanning both virtual events and webinars and in-person conference activations • Design and lead Ignite Reading's webinar and virtual event strategy, including audience targeting, support with topic development, speaker coordination, promotion, and follow-up • Produce high-quality virtual events that create meaningful engagement with school and district leaders and generate qualified leads for the sales team • Develop post-event nurture sequences in partnership with marketing, sales and system operations to ensure leads convert • Track and report weekly on virtual event performance, including registration, attendance, and pipeline contribution • Lead the complete event strategy for Ignite Reading, including the calendar of events in partnership with sales • Oversee end-to-end planning and execution of national and regional conference presence, including budgeting, sponsorships, registrations, speaker scheduling and logistics, booth design and setup and vendor management • Organize smaller-scale activations including dinners, meetups, and roundtables that deepen relationships with key prospects and customers • Prepare internal team members for in-person conference attendance, ensuring readiness and flawless execution at each event • Attend every conference and event to support the team, conducting event retrospectives afterwards for cycles of continuous improvement • Identify and prepare partners customers to participate in events as speakers, panelists, or advocates • Build and maintain strong relationships with event vendors, conference organizations, and external partners • Conduct rigorous post-event analysis, capturing data on lead generation, pipeline impact, and areas for improvement • Manage Ignite Reading's swag inventory for sales and customer success teams, including budget, ordering, and vendor selection • Work closely with marketing and sales leadership to ensure event messaging is aligned with broader company objectives

🎯 Requirements

• Minimum 5 years of experience in virtual and in-person event marketing, ideally in the K-12 sector, with a proven track record of measurable results driving qualified leads and pipeline for sales teams • Demonstrated expertise in virtual and digital event production — this is not a secondary skill; you are equally confident running a webinar series as you are managing a conference booth • Strong project management skills and obsessive attention to detail; you can manage multiple events simultaneously without dropping anything • Excellent written and verbal communication skills, including experience crafting speaking proposals, event descriptions, and presentation materials • Strong cross-functional collaboration skills; you're comfortable working across sales, marketing, and leadership to keep events aligned and on track • Discerning instinct for identifying which events are worth the investment and envisioning new formats that will resonate with Ignite Reading's audience • Hands-on experience with Hubspot and Asana • Willingness to travel at least 50% of the time, to all in-person conferences and events

🏖️ Benefits

• Employee Stock Options - we want our success to be yours too • Medical, Dental, and Vision plans to support you and your well-being (80% employee coverage, 70% dependent coverage) • Short-term Disability (100% employer paid) • 401(k) retirement plans with company contribution • 12-weeks paid parental leave • Unlimited vacation days (+ 12 paid holidays) • Technology Stipend • Wellness Stipend • Voluntary Life Insurance • Professional Development Stipend