Digital Marketing Manager – Paid Media, Growth

🕒 July 27

🇨🇦 Canada – Remote

💵 $140k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Ignition

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

☁️ SaaS

🤝 B2B

💳 Fintech

💰 $15M Debt Financing - Ignition on 2023-08

SaaS • B2B • Fintech

Ignition is a software platform that helps service-based businesses streamline proposals, client agreements, billing and payments while reducing accounts receivable. It provides online proposals and engagement letters, automated payments, invoicing and billing, reporting and integrations, plus AML/KYC compliance and AI-powered price insights to help firms price services and capture revenue. Ignition targets professional services such as accounting, bookkeeping, agencies, consultants and financial advisors, positioning itself as a B2B SaaS solution to eliminate manual admin, accelerate cash flow, and automate client onboarding and compliance.

📋 Description

• You'll own demand generation and growth marketing for Ignition, running the full paid and organic acquisition engine that fills the funnel before a prospect ever reaches our lifecycle program or sales team. • That means paid search (PPC/SEM), paid social (LinkedIn is our primary channel), SEO in partnership with our SEO agency, and conversion rate optimization (CRO) across our trial sign-up flow and website. • This is a broad remit by design, and it's built around AI. You won't just use AI tools day to day, you'll build and run agent-led workflows that let you operate at a scope normally spread across a small team: automating reporting, prospecting support, and campaign ideation, then applying your judgment to what actually ships. • Curiosity about agent-led operations is core to how this role scales, not a side skill. We're not asking for years of prior experience running agents, just a real drive to build that fluency here. • Performance reporting GA4, Amplitude, and VWO (Visual Website Optimizer)-based reporting and experiment read-outs. • Own paid media and agency budgets globally, being able to balance and adjust based on forecast, performance, and insights.

🎯 Requirements

• Hands-on paid search and paid social experience in B2B SaaS, demand generation, or growth marketing. You've owned a real budget and run campaigns yourself, not just managed people who did. • Comfortable owning a number and defending or adjusting it with data. • Real curiosity about AI and agent-led operations. You don't need years of experience running agents, just a genuine drive to build that fluency, experiment, and use agents to extend what you can own and ship. • Experience and flexibility collaborating across regions/time zones (our team spans AMER, EMEA, and APAC). • Experimentation mindset, using data and testing to drive decision making and stakeholder buy in. • High ownership mentality: you care about outcomes, not just activity. • Nice to have: • - Accounting, professional-services, or vertical B2B SaaS experience • - Content marketing or marketing automation/CRM experience (we use HubSpot) • - Awareness of answer engine optimization (AEO) and how AI search is changing content discovery.

🏖️ Benefits

• Health/Dental/Vision insurance from day 1 of employment, along with RRSP matching after 3 months of employment • Employee recognition programs • Quarterly wellness allowance to spend on your wellness and what this means to you • Flexible working supported by work from office reimbursement and cell phone allowance to allow you to set yourself up to work from home • Personal tax return assistance - after all, we are in the accounting business! • 20 days accrued paid time off annually, along with 10 annual wellbeing days • An extra paid day off to celebrate your birthday, alongside paid volunteering leave