Global Marketing Brand & Content Manager

🔥 0 minutes ago

🌐 United States, Canada – Remote

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💵 $155k - $165k / year

⏳ Contract/Temporary

🟠 Senior

🔴 Lead

💃 Brand Manager

👻 Ghost score 0%

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Logo of Ignition

Ignition

51 - 200 employees

Founded 2013

☁️ SaaS

🤝 B2B

💳 Fintech

💰 $15M Debt Financing - Ignition on 2023-08

SaaS • B2B • Fintech

Ignition is a software platform that helps service-based businesses streamline proposals, client agreements, billing and payments while reducing accounts receivable. It provides online proposals and engagement letters, automated payments, invoicing and billing, reporting and integrations, plus AML/KYC compliance and AI-powered price insights to help firms price services and capture revenue. Ignition targets professional services such as accounting, bookkeeping, agencies, consultants and financial advisors, positioning itself as a B2B SaaS solution to eliminate manual admin, accelerate cash flow, and automate client onboarding and compliance.

📋 Description

• Own strategic direction across brand communications, content marketing, and social and brand presence • Shape Ignition’s strategic market narrative and translate business priorities into external stories • Maintain consistency of brand voice, tone and messaging across content, PR and social • Support executive communications and thought leadership • Lead global editorial strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars and other content • Develop strategic briefs, angles and editorial direction for agencies and freelancers • Oversee hero content and ensure it supports brand-building and demand-generation priorities • Review and approve externally facing content • Review product messaging for accuracy and partner with Product Marketing on positioning, claims and launch messaging • Lead Ignition’s global social presence, executive social and employee advocacy initiatives • Direct agency and freelancer work and orchestrate AI-enabled workflows • Partner with Product Marketing, Demand Generation, Design, Customer Marketing, Product and Sales • Prioritize requests across campaigns, regions and stakeholders • Use content, social and campaign performance data to improve quality, distribution and business impact • Evaluate market resonance, content reuse, engagement, pipeline influence and strategic business impact

🎯 Requirements

• Strong editorial judgment and storytelling instincts • Experience building content strategies supporting brand, demand and customer education • Ability to shape narratives, develop briefs and guide content from idea through launch • Strong understanding of brand voice, messaging and product positioning • Experience managing agencies, freelancers or external partners • Comfort reviewing and improving AI-generated content • Ability to prioritize competing requests across stakeholders, teams and regions • Strong cross-functional collaboration skills • Confidence balancing creative quality with business outcomes • Pragmatic, hands-on mindset when needed • 8+ years of experience in content marketing, editorial strategy, brand communications or integrated marketing • Experience in B2B SaaS, technology, fintech, accounting, professional services or related industry preferred • Proven ability to develop and execute content strategies across multiple channels and formats • Experience managing agency or freelancer relationships • Strong writing, editing and communication skills • Experience working with Product Marketing, Demand Generation, Design, Sales, Product and Customer Marketing teams • Strong experience with AI-enabled marketing or content workflows • Ability to interpret performance data and translate insights into action

🏖️ Benefits

• Equal opportunity employer • Recruitment-process accommodations and alternative-format materials available • AI-enabled recruitment tools used responsibly without replacing human decision-making

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