Senior Director, Product Marketing, Content

Job not on LinkedIn

🔥 6 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $170k - $200k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Impiricus

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 $3M Seed Round on 2022-04

Healthcare • Consulting • Food & Beverage

Impiricus is a next-generation, proprietary HCP engagement platform designed to facilitate communication between healthcare providers (HCPs) and the pharmaceutical industry. Founded by physicians, it addresses diminishing access to HCPs by providing relevant industry news and resources directly at their fingertips. With a robust API-centric framework, the platform enables partners to track engagement, analyze data, and deliver high-value content efficiently.

📋 Description

• Develop Impiricus and product portfolio narratives, messaging frameworks, value propositions, competitive positioning, personas, and use cases • Become an expert on the Impiricus commercialization platform and demo it to internal and external audiences • Build the product marketing roadmap and launch strategy for products, capabilities, and major releases • Partner with Product early to bring market and customer perspective into product strategy • Define launch audiences, narratives, content, experiences, channels, enablement, and success metrics • Own strategy and development of product and thought leadership content across the funnel • Create product pages, sales materials, case studies, one-sheets, presentations, demos, videos, executive content, and launch assets • Partner with Sales to build persuasive materials for pharmaceutical leaders across commercialization functions • Translate product capabilities, customer challenges, and proof points into clear sales stories • Partner with ABM to create personalized positioning, presentations, use cases, and materials for priority accounts • Partner with Events to create product demonstrations, interactive experiences, installations, and activations • Work with Design on visual representations of products, platform, workflows, and value • Develop market intelligence on buyers, users, competitors, healthcare commercialization, and the AI market • Share market insights with Product, Sales, and Marketing to sharpen positioning and identify opportunities

🎯 Requirements

• 7+ years of experience in product marketing, content marketing, or related roles • Meaningful experience leading product marketing or an integrated product and content marketing function at a technology company • Experience in AI, enterprise SaaS, healthcare technology, or another technically complex category strongly preferred • Exceptional communication and writing skills • Ability to simplify complex concepts without making them simplistic • Deep product-mindedness and ability to understand sophisticated technology, its purpose, problems solved, and differentiation • Ability to become fluent enough in a sophisticated platform to confidently demonstrate it • Creative marketing approach and strong point of view on high-quality work • Highly cross-functional collaboration with Product, Sales, Design, and Marketing • Ability to move between strategy and execution in a fast-growing environment • Experience using experiential marketing to launch, demonstrate, or showcase technology is a major plus

🏖️ Benefits

• Medical, dental, and vision coverage for you and your dependents • On-demand healthcare concierge • HSA, FSA, and DCFSA pre-tax savings options • Monthly employer HSA contributions if enrolled in a high-deductible plan • 100% paid short- and long-term disability insurance • Life and AD&D insurance • Flexible vacation policy • Paid parental leave after 6 months • Flexible work arrangements: in-person collaboration encouraged near an office; remote option available • 401(k) with company match