Ads Campaign Planner – Activation Specialist

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Incubeta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

SaaS • Marketing • Technology

Incubeta is a company that provides comprehensive digital marketing solutions, focusing on URL shortening, QR code generation, and analytics. Their platform, the Bitly Connections Platform, helps businesses engage and connect with their audience through customizable and trackable links and QR codes. Incubeta's services cater to a wide range of industries including retail, consumer packaged goods, hospitality, media, and technology, offering tools for marketers, developers, and customer service teams. Their solutions are designed to enhance customer connections and engagement through efficient link management and advanced analytics.

📋 Description

• Develop media plans and campaign strategies aligned with the client's business objectives, budget, and performance goals across Amazon Ads. • Build, launch, and manage Sponsored Products, Sponsored Brands, Sponsored Display, and, when applicable, Amazon DSP campaigns. • Monitor campaign performance and implement ongoing optimizations to improve key performance indicators, including ACOS, ROAS, CTR, conversion rate, sales, and revenue. • Prepare regular performance reports with actionable insights and recommendations for campaign improvements and future growth opportunities. • Conduct keyword research, optimize targeting strategies, manage search terms, and implement audience segmentation to improve campaign efficiency. • Coordinate with internal teams and the client to ensure creative assets, product listings, and campaign requirements are available and up to date before campaign launches. • Participate in client meetings as needed, providing strategic recommendations, campaign updates, and optimization opportunities. • Work closely with Media Operations, Client Services, and other digital media specialists to ensure seamless campaign execution and alignment with broader marketing initiatives.

🎯 Requirements

• Proven experience managing Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and familiarity with Amazon DSP. • Strong understanding of Amazon Ads bidding strategies, keyword optimization, audience targeting, budget management, and campaign scaling. • Ability to analyze campaign performance, identify optimization opportunities, and translate data into actionable recommendations. • Understanding of Amazon's retail ecosystem, product catalog structure, and marketplace dynamics. • Excellent communication skills with the ability to explain campaign performance, optimization strategies, and recommendations to both internal stakeholders and clients. • Strong organizational skills with the ability to manage multiple campaigns while maintaining a high level of accuracy. • Experience using Amazon Ads Console and Excel. Familiarity with reporting and visualization tools is considered an asset.

🏖️ Benefits

• Flexible contract engagement