Principal – Enterprise Growth

🕒 February 27

🇨🇦 Canada – Remote

💵 $135k - $175k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 45%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Incubeta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🍽️ Food & Beverage

🏥 Healthcare

Consulting • Food & Beverage • Healthcare

Incubeta is a company that provides comprehensive digital marketing solutions, focusing on URL shortening, QR code generation, and analytics. Their platform, the Bitly Connections Platform, helps businesses engage and connect with their audience through customizable and trackable links and QR codes. Incubeta's services cater to a wide range of industries including retail, consumer packaged goods, hospitality, media, and technology, offering tools for marketers, developers, and customer service teams. Their solutions are designed to enhance customer connections and engagement through efficient link management and advanced analytics.

📋 Description

• Own North America net new revenue performance and annual net new revenue targets exceeding $10M • Maintain oversight of pipeline health, deal velocity, forecast accuracy, and conversion quality • Originate, qualify, and advance complex enterprise opportunities from first conversation through contract execution • Build senior-level access with CMOs, senior marketing leaders, transformation stakeholders, procurement leaders, consultants, and executive buyers • Lead C-suite discussions to uncover strategic priorities and position Incubeta as a growth partner • Influence media agency and media AOR buying processes before RFP issuance • Build relationships across the new business consultancy, pitch consultant, agency search, and media intermediary ecosystem • Structure and negotiate high-value agreements, including scope, pricing, performance metrics, procurement, and legal terms • Navigate complex procurement, legal, and executive decision-making processes • Build territory and account-based pursuit strategies across North America • Position integrated media, creative, data, and technology capabilities around client outcomes • Develop value propositions, pursuit strategies, proposals, and executive presentations • Partner with sales, marketing, strategy, media, creative, data, technology, delivery, and Finance teams • Maintain CRM discipline across qualification, opportunity stages, next steps, close plans, forecasting, and commercial documentation • Travel across North America to build relationships, progress opportunities, and strengthen market presence

🎯 Requirements

• Strong track record within a media agency, media AOR, integrated marketing agency, creative agency, marketing services business, consultancy, or adjacent professional services environment • Direct experience originating and closing enterprise-scale engagements, ideally in the $5M to $15M range • Experience selling media, integrated marketing, digital transformation, data, technology, creative, or related services to large and complex organisations • Proven experience carrying an individual quota, owning a pipeline, and building new business independently • Strong understanding of media agencies, creative agencies, in-house teams, marketing operations, and procurement teams • Experience with agency reviews, media AOR appointments, retained and project-based scopes, account transitions, pitch processes, and senior stakeholder decision-making • Hunter mentality with multi-channel new business development experience • Established network of senior industry relationships, including CMOs, senior marketing leaders, procurement stakeholders, transformation leaders, consultants, and agency decision-makers • Exposure to the new business consultancy and pitch consultant ecosystem, or credibility to build those relationships quickly • Strong CRM discipline, including pipeline stages, forecast accuracy, qualification rigor, sales hygiene, close plans, and next steps • Commercial sophistication in procurement processes, RFP strategy, and agreement structuring • Confidence discussing AI-driven marketing evolution, automation, personalisation at scale, creative intelligence, media effectiveness, and brand/performance integration • Experience helping clients navigate structural change, operating model redesign, technology implementation, agency transformation, or marketing capability transformation • Ability to translate complex capabilities into a clear, differentiated, and commercially compelling client proposition • High personal credibility, curiosity, preparation, listening skill, resilience, and sound judgement in senior client conversations • Ability to travel across North America as needed • No employment visa sponsorship is offered upon hire or in the future

🏖️ Benefits

• Potential commission up to $185K CAD • Opportunity to earn more over time based on individual and company performance • Remote work arrangement