Principal, Social Strategy

Job not on LinkedIn

🔥 20 hours ago

🇺🇸 United States – Remote

💵 $7.5k - $9.5k / month

⏳ Contract/Temporary

🔴 Lead

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Incubeta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🍽️ Food & Beverage

🏥 Healthcare

Consulting • Food & Beverage • Healthcare

Incubeta is a company that provides comprehensive digital marketing solutions, focusing on URL shortening, QR code generation, and analytics. Their platform, the Bitly Connections Platform, helps businesses engage and connect with their audience through customizable and trackable links and QR codes. Incubeta's services cater to a wide range of industries including retail, consumer packaged goods, hospitality, media, and technology, offering tools for marketers, developers, and customer service teams. Their solutions are designed to enhance customer connections and engagement through efficient link management and advanced analytics.

📋 Description

• Lead the application and advancement of the social strategy discipline within Marketing Intelligence • Translate market signals, consumer insight and performance intelligence into strategic direction • Apply best practices, frameworks and thinking consistently • Collaborate with strategic disciplines to develop integrated solutions • Contribute to the evolution of Marketing Intelligence capabilities and approaches • Act as a senior discipline expert in client engagements • Advise clients on marketing effectiveness and profitable growth • Partner with Client Partners and strategic specialists to develop integrated recommendations • Strengthen media, creative, data and technology strategies through social strategy • Identify opportunities to expand partnership value • Mentor and guide specialists to strengthen expertise and delivery quality • Contribute to shared frameworks, tools and best practices • Collaborate with Client Service, media, creative and technology teams • Encourage knowledge sharing and cross-discipline learning • Contribute insights, case studies and thought leadership • Participate in client presentations, pitches and strategic conversations • Evolve Incubeta’s solutions within the discipline • Build and strengthen strategic partnerships with platforms, technology providers and industry organizations

🎯 Requirements

• Advanced English speaking and writing skills • Minimum 6 years of hands-on paid social experience • Preferably at least 2 years at a senior or lead level in an agency • Advanced, recent LinkedIn Ads experience • Hands-on planning, launching, optimizing and QA’ing in Campaign Manager within the last 12 months for B2B or enterprise clients • Current knowledge of Thought Leader Ads, Lead Gen Forms, ABM with company and contact lists, Insight Tag and Conversions API • Advanced Meta Ads experience, including account audits, restructures, Advantage+ campaigns, Events Manager, and Pixel and Conversions API setup and diagnostics • Intermediate Reddit Ads experience for awareness campaigns, including community and interest targeting, placements, Reddit Pixel and CAPI, and brand-safety controls • Proven results in lead generation with long consideration cycles • Experience optimizing toward qualified leads and pipeline, including feeding offline conversions and CRM data back to platforms • Ability to act as the senior technical escalation point across LinkedIn, Meta and Reddit • Resourcefulness resolving unknowns through platform representatives, documentation or structured testing • Experience working directly with senior client stakeholders and internal commercial teams • Experience presenting performance and recommendations • Experience with measurement plans and tracking QA, including GA4, GTM, UTM governance and platform conversion APIs • Ability to measure awareness campaigns on reach, frequency and lift, not CTR • Ability to take over live accounts within two weeks with minimal hand-holding • Current certifications, or certifications completed within the first 30 days: Meta Certified Media Buying Professional and LinkedIn Marketing Academy certification (LinkedIn Ads or Marketing Strategy) • Computer skills: Microsoft Office Suite, Google Sheets/Docs/Slides and project management software • Preferred: LinkedIn and Meta CRM integrations (Salesforce, HubSpot) • Preferred: Platform lift studies, such as Meta Brand Lift or Conversion Lift • Preferred: Meta Certified Marketing Science Professional • Preferred: Reddit Ads Formula certification • Preferred: Google Analytics 4 and Google Tag Manager

🏖️ Benefits

• Opportunities to earn more over time based on individual and company performance

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