Senior Marketing Manager – CRM

🕒 May 15

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Independence Pet Holdings

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

⚕️ Healthcare Insurance

👥 B2C

🧘 Wellness

Healthcare Insurance • B2C • Wellness

Independence Pet Holdings is a multi-brand pet health company established in 2021 that manages a diverse portfolio of modern pet health brands across the U. S. and Canada. The company offers pet insurance services, pet education, lost-pet recovery and other pet-focused services through an omni-channel, multi-brand approach aimed at serving pet parents and improving pet health and welfare.

📋 Description

• Define and develop a comprehensive CRM strategy that effectively converts pet insurance and wellness leads into lifelong customers. • Own the email channel entirely, from strategy and calendar management to execution, deployment, and performance analytics. • Manage the content strategy to move leads down the funnel, increasing engagement and referral activity among existing customers. • Develop briefs for our creative team who will write and design the majority of our email content. • Launch and scale SMS and other CRM channels to drive policy growth and enhance the existing customer experience, including customer engagement, satisfaction, loyalty, and retention. • Utilize A/B testing methods to rigorously optimize messaging, subject lines, and audience segmentation to improve conversion rates. • Apply a data-driven mindset to analyze large datasets, monitor KPIs (specifically new customer acquisition), and generate actionable recommendations. • Work effectively with design and marketing teams to implement strategies, and work with our growth team to ensure the health and effectiveness of the technical components of our CRM stack.

🎯 Requirements

• 5+ years of experience developing and executing DTC email and multi-channel marketing campaigns with a proven track record of driving new customer acquisition. • Deep expertise in acquisition marketing and developing lead nurture series for considered products (insurance, healthcare, etc.) that require education before purchase. • A rigorous, data-driven mindset with strong Excel skills and the ability to leverage metrics to inform strategy. • The ability to manage technical aspects (platform setup, troubleshooting) while contributing to creative strategy. • You must love dogs and/or cats!

🏖️ Benefits

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)