Audience & Lifecycle Strategy Lead – Contract

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏱ Part Time

🟠 Senior

🧐 Strategy

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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indie.io

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

🎮 Gaming

Consulting • Marketing • Gaming

indie. io is a comprehensive platform dedicated to supporting indie game developers in maximizing their game's reach and revenue. The company offers a full range of services, including game testing, development, quality assurance, marketing strategy, and distribution. With a team of seasoned professionals, indie. io provides strategic guidance, promotional efforts, and hands-on support through all stages of a game's lifecycle, from development to post-release. The platform is also home to a wide network of indie developers and operates a rapidly growing gaming wiki. By establishing strong relationships with major distribution platforms, indie. io places games in front of millions of players globally, giving indie developers the exposure and support they need to succeed in a competitive market.

📋 Description

• Audit existing audience segments, first-party data sources, segmentation logic, and historical performance • Analyze first-party data to identify high-value cohorts and opportunity areas • Identify overlaps, gaps, and whitespace opportunities within audience ecosystems • Conduct competitive and social listening analyses to inform audience strategy • Synthesize research, performance data, and business objectives into actionable audience insights • Lead annual audience planning with brand and agency teams • Translate business goals and campaign objectives into audience strategies • Develop segmentation frameworks aligned to brand priorities and customer journeys • Evaluate and approve audience strategies from cross-functional partners • Define and deploy audience segments with activation and media teams • Establish KPI frameworks and track audience performance and business impact • Identify optimization opportunities and deliver reporting and strategic updates • Audit lifecycle marketing programs, including email flows and campaigns • Develop lifecycle marketing calendars and optimization roadmaps • Pilot and test enhanced PRM initiatives with creative and activation teams • Oversee QA, deployment coordination, and performance reporting • Explore and integrate emerging technologies, including AI applications, into lifecycle strategies • Serve as a client-facing strategic partner and communicate recommendations and insights • Participate in working sessions, planning discussions, and executive presentations • Identify risks, surface opportunities, and drive momentum across workstreams

🎯 Requirements

• 4+ years of experience in audience strategy, CRM/PRM strategy, lifecycle marketing, or data-driven marketing roles • Strong understanding of first-party data strategy, segmentation methodologies, and audience frameworks • Experience translating business goals into actionable audience and lifecycle marketing plans • Experience auditing and optimizing CRM/email programs • Ability to analyze performance data and translate insights into strategic recommendations • Strong presentation and client communication skills • Highly organized with the ability to manage multiple stakeholders and priorities

🏖️ Benefits

• Potential to evolve into a full-time role