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Content Marketing Manager

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

đźź  Senior

✍️ Content Marketing Manager

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Influ2

51 - 200 employees

🤝 B2B

📣 Marketing

đź’° $8M Series A on 2021-10

B2B • Marketing • Advertising

Influ2 is a marketing technology company that specializes in contact-level advertising, helping businesses improve their sales pipeline by targeting specific decision makers with personalized ads. The company offers a unique platform that integrates seamlessly into existing marketing systems, allowing sales and marketing teams to work more closely together. By focusing on individual-level targeting across major social and display networks without relying on cookies or IP addresses, Influ2 ensures compliance with data protection standards like CCPA and GDPR. This approach enables companies to track the impact of their advertising on revenue and sales opportunities, ultimately optimizing ad spend and enhancing the buying journey for niche B2B audiences.

đź“‹ Description

• Own Influ2's content strategy and editorial calendar • Identify topics, stories, and formats worth investing in and connect content priorities to business goals • Write, edit, and produce website, blog, thought leadership, customer stories, reports, and other content • Partner with SEO to create high-quality content that earns visibility • Own email marketing content and copy, including newsletters, nurture sequences, campaign emails, and customer communications • Work with channel owners to extend the life and impact of strong content • Set and maintain high editorial standards across published content • Shape Influ2's market voice and storytelling • Collaborate with marketing functions, especially SEO • Analyze content performance to inform editorial and strategic decisions

🎯 Requirements

• 5+ years of experience in content marketing or editorial roles, preferably within B2B technology or SaaS • Experience in martech, adtech, or ABM is a strong plus • Strong portfolio of personally written content demonstrating original thinking, excellent writing, and ability to work across formats • Experience owning content strategy and execution, from idea development through production and performance analysis • Strong editorial instincts • Excellent writing and editing skills • Ability to simplify complicated topics without losing their value • Point of view on marketing and technology trends • Ability to identify customer insights through conversations, research, and data • Ability to move between big-picture thinking and hands-on execution

🏖️ Benefits

• Remote work flexibility with no fixed working hours; work where and when it suits you • Unlimited vacation policy • Generous parental leave • Well-structured PTO policies • Comprehensive medical coverage • Comprehensive dental coverage • Comprehensive vision coverage

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