Senior Paid Search Specialist

🔥 14 hours ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $67k - $90k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Inizio Evoke

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Build and traffic paid search campaigns across Google Ads and Microsoft Advertising, including account structure, keywords, ad copy, extensions, and conversion tracking • Apply SEM best practices and pharmaceutical compliance requirements • Run pre-launch QA covering match types, negatives, budgets, bids, landing page URLs, tracking parameters, and disclaimer/ISI elements • Manage day-to-day trafficking and change requests within agreed timelines • Use platform AI and automation tools, including automated bidding, responsive search ads, and audience signals • Stay current on Google and Microsoft platform releases and flag features worth testing • Support pilots of new tools and tactics through setup, tracking, and results documentation • Monitor pacing and performance daily, adjusting bids, budgets, keywords, and negatives to hit KPIs • Execute and document optimizations directed by senior team members • Support keyword research and ad copy development for therapeutic areas, routing creative through medical, legal, and regulatory review • Troubleshoot live performance issues and reporting discrepancies across platforms, ad servers, and analytics tools • Partner with the Center of Excellence, brand teams, ad operations, programmatic, social, and SEO teams • Support brand teams with campaign questions and join client status calls • Share campaign learnings and maintain training and process documentation • Build and maintain recurring SEM performance reports and pacing trackers • Pull and QA data from Google Ads, Microsoft Advertising, SA360, and analytics platforms • Write performance callouts and optimization recommendations • Support test documentation and case study materials • Assist with budget pacing and forecasting inputs

🎯 Requirements

• 2+ years of paid search experience • Hands-on proficiency in Google Ads and Microsoft Advertising • Working knowledge of SA360, Google Analytics, and SEM tools such as SEMrush and AdThena • Hands-on experience activating paid social and programmatic campaigns is a significant plus • Excel skills, including pivot tables, lookups, and building recurring performance reports • QA discipline, especially in a regulated environment • Familiarity with pharmaceutical advertising regulations and MLR review, or working within compliance requirements • Comfortable using AI tools • Commitment to staying informed about platform updates, industry trends, and regulatory changes • Passion for continuous learning

🏖️ Benefits

• Fully remote work environment • Company-paid medical benefits • Company-paid dental benefits • 401(k) • Tuition reimbursement • Flexible time off • Flexible benefits • Personal support • Tailored learning and development opportunities