Senior Vice President, Brand Strategy

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🔥 0 minutes ago

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Inizio Evoke

1001 - 5000 employees

🤝 B2B

💊 Pharmaceuticals

🧬 Biotechnology

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Guide the strategic direction for the brand • Collaborate with the Creative, Account, Medical and Engagement Strategy teams on brand and communications strategies • Foster an environment that encourages innovative ideas from team members and builds buy-in across the delivery team • Create strategic roadmaps that are prioritized based on business objectives and organizational feasibility • Develop and facilitate client-facing workshops and strategic planning exercises • Provide thought leadership • Partner with the Account Management teams to elevate Inizio Evoke as a strategic partner and trusted advisor to clients • Mine provocative insights that form the basis for creative strategies • Develop inspiring creative briefs and briefings • Provide Brand Strategy expertise in new business pitches • Partner with clients on market research activities to develop and champion brand platforms and marketing strategy

🎯 Requirements

• 12+ years experience in Brand Strategy/Planning in an agency setting • Expertise in both HCP and DTC healthcare communications • Demonstrated experience managing a team of strategists • Superb communications skills, both written and verbal/presentation • An adept storytelling ability; able to simplify and clarify complex concepts • Excellent analytical skills • A highly collaborative attitude • Passion for pitching • Curiosity about and ability to utilize a range of data sources including the use of Gen AI & behavioral data

🏖️ Benefits

• Health insurance • 401(k) • Tuition reimbursement • Flexible time off

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