Inovar Packaging Group
501 - 1000 employees
💰 Debt financing on 2005-02
Inovar Packaging Group is proud to be one of North America’s premier label and packaging printing companies, dedicated to our customers’ success.
B2B Email Growth Marketing Specialist
🕒 April 28
📊 Check your resume score for this job
Improve your chances of getting an interview by checking your resume score before you apply.
Inovar Packaging Group
501 - 1000 employees
💰 Debt financing on 2005-02
Inovar Packaging Group is proud to be one of North America’s premier label and packaging printing companies, dedicated to our customers’ success.
📋 Description
• Own and execute end-to-end email campaigns, including writing, building, launching, and optimizing • Manage multiple campaigns simultaneously, ensuring deadlines, quality, and performance standards are met • Execute targeted campaigns to support lead generation, upsell, and cross-sell initiatives • Analyze campaign performance (open rates, CTR, conversion, hit rate) and make real-time adjustments • Build and maintain segmented lists and targeted messaging based on customer data and buyer profiles • Partner closely with Sales to ensure strong lead handoff and follow-up alignment • Maintain and optimize email workflows and nurture campaigns within Salesforce Marketing Cloud Account Engagement (Pardot) • Ensure all campaigns are accurate, properly formatted, and aligned to brand and messaging standards • Identify opportunities within the existing customer base to increase engagement and wallet share • Continuously improve campaign execution through testing and iteration
🎯 Requirements
• 3+ years of hands-on B2B email marketing experience • Proven ability to independently execute and manage multiple campaigns at once • Experience with Salesforce Marketing Cloud Account Engagement (Pardot) (required) • Strong organizational skills and high attention to detail • Ability to manage deadlines and priorities in a fast-paced environment • Data-driven mindset with the ability to analyze and act on campaign performance • Experience working cross-functionally with Sales teams • Preferred Experience in manufacturing, industrial, or technical B2B environments • Exposure to segmentation, lead scoring, or marketing automation tools • Familiarity with CRM systems and campaign tracking/reporting • Experience supporting upsell/cross-sell campaigns
🏖️ Benefits
• Competitive pay and bonus program • Comprehensive benefits (medical, dental, vision, life, disability) • 401(k) with generous company match • Paid Time Off (PTO) • 90-day cash incentive • Tuition Assistance • Growth opportunities within a rapidly expanding company
Apply NowSimilar Jobs
🕒 April 28
Found
51 - 200
Growth Marketing Lead for Found overseeing paid channels strategy and execution. Managing budgets and optimizing campaigns to attract self-employed customers effectively.
🇺🇸 United States – Remote
💵 $170k - $185k / year
💰 $60M Series B on 2022-02
⏰ Full Time
🟠 Senior
📈 Growth Marketing
🦅 H1B Visa Sponsor
🕒 April 27
Senior Lead, Growth Analytics & MarTech at Material Bank, owning performance analytics and MarTech signaling stack for growth. Leading A/B testing initiatives and technical SEO coordination.
🕒 April 24
Growth Marketer managing end-to-end demand generation campaigns for cybersecurity company. Collaborating closely with leadership and various teams to build awareness and generate pipeline.
🕒 April 24
Lead scalable user acquisition for Huckleberry's marketing team, focusing on product-led growth. Design growth mechanics to reduce dependence on paid advertising over time.
🇺🇸 United States – Remote
💵 $150k - $200k / year
💰 $12.5M Series A on 2021-11
⏰ Full Time
🟠 Senior
📈 Growth Marketing
🕒 April 24
Growth Commercialization Lead at Velera responsible for scaling new products through strategic alignment. Fostering cross-functional collaboration to ensure successful market introduction and customer adoption.
