Director, Cardiac Marketing

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $183.6k - $324k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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📋 Description

• Translate global cardiac procedure and product strategies into US market-ready plans, programs, and tools • Partner with the Cardiac Sales Director and VP of Cardiac on implementation of global programs, training processes, and KOL development initiatives • Develop and execute cardiac procedure strategies using market insights, customer needs, competitive dynamics, clinical pathways, and commercial priorities • Translate global portfolio, product launch, lifecycle, and procedure strategies into roadmaps, priorities, and activation plans • Coordinate with sales, clinical, capital, key accounts, customer training, marketing, market access, regulatory, and enabling functions • Identify adoption barriers, unmet needs, and growth opportunities and convert them into recommendations and action plans • Provide structured feedback to global teams on US/Canada market requirements, customer needs, evidence gaps, positioning, and portfolio opportunities • Localize cardiac marketing programs, value propositions, messaging, content, media, and field tools in accordance with US standards and regulatory requirements • Lead the US Cardiac marketing manager and plan clinical marketing team expansion • Develop integrated market development plans covering segmentation, account activation, peer education, society engagement, digital channels, and stakeholder awareness • Build sustainable programs with surgeons, care teams, hospital leaders, KOLs, training centers, and reference sites • Support annual planning, quarterly business reviews, initiative tracking, and performance reporting • Define indicators for program effectiveness, adoption, launch readiness, content utilization, and ROI • Create dashboards and decision forums with FSO to assess progress, resolve barriers, and scale successful programs • Track initiative owners, milestones, dependencies, risks, and expected outcomes • Support budget planning, tracking, and forecasting • Design scalable processes, standards, quality controls, and ways of working to improve execution and matrix efficiency • Facilitate cross-functional problem-solving and continuous improvement • Serve as the US point of contact for global society initiatives, programs, training curricula, and KOL development • Partner with the US Thoracic Marketing Team and Cardiac Sales Directors to drive growth priorities, programs, and training • Communicate progress, insights, and performance to Cardiac Sales Directors, US VPs/GMs, and the VP Global Cardiac

🎯 Requirements

• Bachelor's degree in business, marketing, life sciences, healthcare, or a related field; advanced degree preferred • 15+ years of progressive experience in medical devices, healthcare, or another complex regulated industry • Experience in sales, marketing, market development, or commercial operations • Success translating global strategies into market-specific cardiac commercial plans and measurable execution • Experience scaling best practices across multiple regions • Experience with procedure development, product launch and lifecycle management, customer segmentation, integrated marketing, and commercial planning • Strong business and financial acumen, including budget tracking, forecasting support, and performance management • Ability to lead through influence across functions and organizational levels in a complex matrix • Advanced analytical capability, including defining metrics, leading operating reviews, interpreting results, and turning insights into decisions • Strong process design, program management, and continuous improvement capability • Executive-level communication and presentation skills across clinical, technical, financial, and commercial audiences • Cardiac surgery, cardiovascular, robotic-assisted surgery, or related clinical-commercial experience strongly preferred • Experience with global training curricula, surgeon proctoring or mentoring programs, or KOL development initiatives strongly preferred • Cross-cultural agility and experience supporting multiple Asia Markets • Must live in the US region and be able to travel internationally as needed • Expected travel of 50% • English proficiency required • Fluency in other languages is a plus

🏖️ Benefits

• Remote work; employees come onsite when requested by the leader • Base pay, incentives, benefits, and equity • Reasonable accommodations for qualified individuals with disabilities • Potential vaccination-related requirements may apply

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