Associate Director, Cell Therapy Non-Personal Promotions

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $200k - $215k / year

⏰ Full Time

🟠 Senior

😶‍🌫️ Therapist

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Iovance Biotherapeutics, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

Healthcare • Biotechnology • Pharmaceuticals

Iovance Biotherapeutics, Inc. is pioneering a transformational approach to treating cancer by harnessing the human immune system's ability to recognize and attack diverse cancer cells in each patient. The company focuses on T-cell-based immunotherapy, specifically Tumor Infiltrating Lymphocyte (TIL) therapy, which involves reinvigorating a patient’s TILs to fight cancer. Iovance's TIL therapy is being investigated in clinical trials across multiple advanced solid tumor cancers. Additionally, the company is advancing genetically modified TIL therapies and exploring potential applications of PBL (peripheral blood lymphocyte) therapy for blood cancers. As a leader in cell therapy, Iovance owns a state-of-the-art Cell Therapy Center in Philadelphia for manufacturing their therapies using proprietary GMP. The company is at the forefront of developing personalized and patient-specific cancer treatments.

📋 Description

• Support non-personal promotion omnichannel execution and design integrated engagement opportunities aligned with customer insights, audience segmentation, and brand objectives • Partner with HCP and Patient Marketing business leads on engagement strategy, objectives, market research, and priorities • Lead HCP non-personal promotion planning and execution across digital and media channels • Lead patient and caregiver non-personal promotion planning and execution for disease-state education, branded engagement, and journey-based communications • Translate brand objectives, customer insights, audience segmentation, and market research into effective campaigns with consistent messaging across digital channels • Partner with and manage day-to-day activities with the media agency • Analyze campaign performance, define and track KPIs, develop dashboards, identify insights, and optimize initiatives through test-and-learn planning • Develop targeted digital solutions and strategies to enhance non-personal promotion, brand, and disease-state education strategies • Identify and evaluate marketing technology platforms, including AI and emerging digital solutions • Serve as non-personal promotion content owner in the promotional review committee process, managing assets from creation through execution • Collaborate with Medical Affairs, Market Access, Commercial, and Legal to ensure effective and compliant strategy and execution • Manage the non-personal promotion omnichannel tactical execution budget • Travel up to 30% domestically

🎯 Requirements

• 5+ years of relevant marketing experience • A bachelor’s degree in marketing or related fields is required • Oncology and/or cellular therapy marketing experience preferred • Experience building, managing, measuring, and optimizing non-personal promotional campaigns • Experience in metastatic melanoma is highly preferred • Proven ability to work with cross-functional teams or work groups in a small company environment • Strong strategic thinker with ability to formulate, develop and execute strategy • Intellectually curious with the ability to process a great deal of information in a fast-paced evolving environment • Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines • Strong team player and motivated individual contributor • Results oriented with sense of urgency • Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing • Ability to sit for extended periods in front of a computer (2–4 hours)