Senior Manager, Media & Marketing Analytics

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Plein Air Agency

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🍽️ Food & Beverage

💼 Consulting

🏨 Hospitality

Food & Beverage • Consulting • Hospitality

Plein Air Agency is a creative agency specializing in branding, advertising, and digital communications. They focus on developing unique marketing strategies tailored to their clients' needs, leveraging innovative design and marketing techniques to enhance brand visibility and engagement across various platforms.

📋 Description

• Serve as senior measurement lead for a portfolio of restaurant and hospitality clients • Build analytical cases behind media investment decisions, including channel mix, spend reallocation, and tiered spend strategy • Own end-to-end media performance narratives from raw platform, POS, and CRM data through client-ready executive summaries • Partner with the Head of Analytics to shape and standardize the agency's media analytics practice • Analyze cross-channel reach, frequency, and deduplicated audience overlap across paid social, CTV, YouTube, and programmatic/DSP channels • Diagnose creative performance at the individual-asset level and provide direction to the Creative team • Drive iterative creative development in partnership with Creative • Distinguish platform-attributed and modeled outcomes and communicate evidentiary differences • Design and interpret incrementality tests and media experiments, including holdout, geo, and channel-level tests • Build financial cases for media decisions, including cost per incremental result, spend-to-comp relationships, and delivery versus plan • Work on or help develop Media Mix Modeling capability • Partner with client finance or operations counterparts to align measurement with business KPIs • Translate buyer-level platform data from Meta, Google, TikTok, and CTV/DSP into client-facing recommendations • Collaborate with Media Planners and Buyers on test design and reporting cadence • Partner with Brand to align findings with broader account narratives • Provide an independent, data-grounded view of platform-reported performance • Mentor and QA analysts' media measurement output • Set standards for analytical rigor, narrative clarity, and presentation quality • Document methodologies and create repeatable reporting frameworks • Use AI tools for data exploration, SQL and code drafting, QA, and client narrative drafts • Help document AI techniques, prompts, and workflows for the team • Verify and take ownership of AI-assisted output before client delivery • Pull, clean, and reconcile data across POS, CRM/loyalty, media exports, third-party delivery, Snowflake, and BigQuery • Use SQL and spreadsheets to maintain reporting accuracy and flag data quality or definitional issues • Produce the team's flagship measurement narrative within the first 6–12 months

🎯 Requirements

• Bachelor's degree in Business, Marketing, Analytics, Statistics, or a related field • 7+ years of progressive analytics experience, with meaningful time specifically on media and marketing measurement • Agency, consulting, multi-client, or multi-brand experience strongly preferred • Restaurant, retail, or other multi-location marketing experience highly valued • Demonstrated experience analyzing paid media performance across Meta, Google/YouTube, TikTok, and CTV/programmatic • Fluency in paid media platforms sufficient to interrogate data credibly with buyers • Strong grasp of reach/frequency, incrementality, and attribution concepts • Experience with Media Mix Modeling (MMM) is a plus • Strong, hands-on SQL and data-wrangling skills • Comfort pulling, joining, and reconciling disparate raw sources including POS, CRM, media exports, and warehouse tables • Proficiency in Excel and BigQuery • Comfort building and refining executive-level presentations • Hands-on experience using AI tools such as Claude, ChatGPT, or Copilot-style assistants in analytical or writing workflows • Genuine interest in helping develop team use of AI tools • Exceptional storytelling and writing skills • Experience managing multiple client accounts and competing deadlines simultaneously • Comfortable being a senior voice with clients and internal stakeholders • Curious, self-motivated, ambitious, fun, and strong writing skills

🏖️ Benefits

• Fully remote work • Flexibility • Autonomy • Opportunity to influence real business outcomes across brands • Collaborative team environment • Work with innovative restaurant brands • Opportunity to work with strategists, analysts, and marketers who love data and food