Senior Lifecycle Marketing Manager

🕒 April 27

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Found

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

⚕️ Healthcare Insurance

🧘 Wellness

💊 Pharmaceuticals

Healthcare Insurance • Wellness • Pharmaceuticals

Found is a telehealth company that specializes in personalized weight loss programs. It utilizes expert clinicians trained in obesity medicine to craft individualized plans that often include prescription medications, lifestyle guidance, and continuous support through health coaches and an AI-powered assistant. With a focus on comprehensive care, Found aims to help members understand the root causes of their weight-related issues while providing effective tools for sustainable weight management.

📋 Description

• Own pre-purchase lifecycle. • You design canvases, build segments, QA push/SMS/email, manage suppressions, and obsess over deliverability. • Set up the measurement framework. • Use AirOps, Claude, and other AI tools to accelerate ideation, drafting, segmentation, and QA. • Work with Product and Clinical on launch comms (new medications, new states, new offerings). • Fair-balance messaging, medication disclosures, and platform-policy-safe language. • In months 6–12, take on onboarding (Day 0–60), adherence and side-effect support, 28-day refill cadences, and save/retain motions.

🎯 Requirements

• 5–8+ years in Lifecycle / CRM for consumer subscription, healthcare, or fintech — with real ownership, not just execution • Expert Braze chops (canvases, Liquid, Connected Content, segmentation, push/SMS/email, deliverability). Comparable expertise in Iterable, Klaviyo, or Braze-adjacent tools is a plus, but we're a Braze shop • A track record of rigorous experimentation — holdouts, incrementality, and healthy skepticism of platform-reported conversions (e.g., Braze crediting a canvas entry as a conversion even without an open) • Strong writing and editing instincts; you brief designers and copywriters and make their work sharper • Active, opinionated use of AI tools (AirOps, ChatGPT, Claude, Jasper, etc.) in your daily workflow • Comfort in a regulated environment: MLR/legal review, fair-balance, medication disclosures, or analogous fintech/health compliance • Analytical fluency — you pull, interpret, and act on your own numbers (e.g., reading cohort retention, diagnosing a funnel drop-off, sizing a holdout), in tools like Amplitude, Sigma, Looker, or directly via (AI-assisted) SQL • Startup operator energy: scrappy, proactive, opinionated, high-ownership, outcome-oriented, writes crisp briefs, partners well across functions

🏖️ Benefits

• Health insurance • 401(k) matching • Professional development opportunities