Account Based Marketing Manager

🕒 April 23

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Nextech Systems

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

Healthcare Insurance • Artificial Intelligence • SaaS

Nextech Systems is a company that provides customizable, cloud-based software solutions for medical practices, with a focus on specialties such as Dermatology, Med Spa, Ophthalmology, Orthopedics, and Plastic Surgery. Their solutions include features like Electronic Health Records (EHR) and Practice Management systems, designed to streamline operations, increase efficiency, and enhance patient care. Nextech leverages advanced technologies such as Artificial Intelligence to improve practice revenue cycle management and patient retention. The company's software is trusted by over 16,000 medical practices, helping them attract new patients, optimize staff efficiency, and improve the quality of care. Nextech aims to simplify the healthcare process for specialty providers, offering a user-friendly interface that reduces administrative burdens and allows healthcare professionals to focus more on patient care.

📋 Description

• The Account-Based Marketing (ABM) Manager is responsible for standing up and scaling a foundational ABM program focused on driving engagement, pipeline creation, and revenue progression within strategic target accounts. • This role will define the ABM framework, operationalize target account processes across systems, and launch sales-aligned, multi-channel plays that advance buying groups through the funnel. • The ABM Manager partners cross-functionally—inside and outside the Marketing team—to align strategy, execution, and measurement for ABM success. • This role is accountable for performance reporting, insights, and continuous optimization across target account segments and ABM plays. • All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

🎯 Requirements

• 5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM supporting pipeline and revenue goals • Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels) • Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting • Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems • Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics • Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing • Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels • Strategic thinker with strong program/project management skills and attention to detail • Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees

🏖️ Benefits

• Generous annual bonus opportunity • 401(k) with Employer Match • Flexible Time Off: take time off when you need it without worrying about available hours • 11 paid holidays • Your Day Your Way - Celebrate a day of cultural or social significance to you • Insurance: Choice of Medical, Dental, and Vision plans • Health Savings Account with employer match • Flexible Spending Account • 100% Company-Paid Parental leave (After 6 months with the company) • 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance • Nextech Luminary Peer Recognition Program • Wellness Program including discounts on medical premiums • Employee Assistance Program with free counseling sessions available • Corporate Discounts on Retail, Travel, and Entertainment