Social Media Growth Strategist, Content Creator

🔥 46 minutes ago

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Logo of JoyFoodSunshine

JoyFoodSunshine

2 - 10 employees

Founded 2016

🍽️ Food & Beverage

📱 Media

Food & Beverage • Media

JoyFoodSunshine is a consumer-facing recipe and food blog run by Laura, a chemistry teacher turned recipe creator and mom of six. The site publishes hundreds of thoroughly tested, clearly explained cooking and baking recipes—covering breakfasts, main dishes, sides, desserts, cookies, ice cream, and healthier options—along with categorized indexes, trending and most-loved recipe lists, and a free weekly recipe newsletter. The content focuses on easy-to-follow, home-cook-friendly recipes that aim to taste gourmet without complexity, and the site is structured for readers to browse by category and search for specific recipes.

📋 Description

• Develop growth strategies across Instagram, Facebook, TikTok, and YouTube • Analyze performance, identify trends, and optimize content • Edit recipe and lifestyle videos in Adobe Premiere Pro • Create platform-specific content • Write hooks, captions, text overlays, and CTAs • Repurpose recipes into multiple social formats designed to maximize engagement • Schedule and publish content • Manage the content calendar • Track engagement, follower growth, watch time, retention, shares, saves, and traffic • Use data to improve results

🎯 Requirements

• Proven success growing social media accounts with measurable results • Able to clearly explain your contribution to growth • An understanding that success includes engagement, email subscribers, brand awareness, and website traffic • Experience with recipe creators, influencers, or food brands • Expert in short-form video editing using Adobe Premiere Pro • Strong knowledge of Instagram, Facebook, TikTok, and YouTube • Experience using analytics to guide strategy • Self-directed, accountable, and results-oriented • Experience driving website traffic through social media • Experience with Kit (ConvertKit) preferred

🏖️ Benefits

• Remote work opportunity

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