Senior Product Marketing Manager, Real Assets

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $115k - $215k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Juniper Square

WebsiteLinkedInAll Job Openings

201 - 500 employees

💸 Finance

🏠 Real Estate

☁️ SaaS

💰 $75M Series C on 2019-11

Finance • Real Estate • SaaS

Juniper Square is a company that provides a comprehensive platform and solutions tailored for private investment partnerships. Founded in 2014, the company focuses on enabling seamless connection and communication between General Partners (GPs) and Limited Partners (LPs) throughout the entire investment lifecycle. Juniper Square's technology is purpose-built to support commercial real estate, private equity, and venture capital firms of all sizes. The platform offers services such as fund administration, fundraising, investor management, compliance, and investor reporting, all aimed at enhancing transparency, data governance, and the overall investor experience.

📋 Description

• Partner on Juniper Square's strategy, positioning and messaging for the real assets segment, articulating a differentiated value proposition for each stakeholder in the CRE buying group; CFOs, COOs, Heads of Asset Management and Fund Operations, Fund Controllers, Investor Relations, and technical evaluators. • Build the real assets persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey. • Work directly with Sales leadership and top sellers to co-create the collateral that wins real assets deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks for each stage of the buying process. • Act as the internal expert on real assets deal dynamics, playing an active role in shaping messaging and strategy on high-stakes opportunities. • Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to continuously enrich our understanding of real assets personas and use cases. • Own competitive intelligence for the real assets segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go-to-market motion stays aligned around how real estate and real assets managers actually buy. • Use AI agents and tooling as core infrastructure to research accounts, synthesize customer and competitive inputs, which measurably accelerates the production of messaging and enablement assets. • Apply judgment to what AI produces: know where automation accelerates the work and where human insight matters. • Partner with Demand Gen to ground real assets campaigns in strong, persona-relevant messaging and provide the inputs that drive message-market fit. • Work with Product to translate complex platform capabilities into clear, resonant value propositions for real assets buyers. • Support Customer Marketing in surfacing the real assets customer stories that validate our messaging with real-world proof.

🎯 Requirements

• 3+ years of experience in the commercial real estate or real assets ecosystem is required (at a real estate investment manager, a fund administrator, or a company selling into CRE); you understand how these firms operate, who the buyers are, and what they care about. • Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with a strong bias toward supporting Sales and influencing deal outcomes. • AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate your work, and understanding where human judgment is critical. • Exceptional written and verbal communication skills; the ability to translate nuanced market insights into clear, compelling GTM artifacts.

🏖️ Benefits

• Health, dental, and vision care for you and your family • Life insurance • Mental wellness coverage • Fertility and growing family support • Flex Time Off in addition to company-paid holidays • Paid family leave, medical leave, and bereavement leave policies • Retirement saving plans • Allowance to customize your work and technology setup at home • Annual professional development stipend