Senior Digital Marketing Executive

🕒 September 28

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kainos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

📣 Marketing

📦 Logistics

💰 Venture Round on 1986-04

Healthcare • Marketing • Logistics

Kainos is a technology company focused on solving real problems for its customers and enhancing business operations through innovative IT solutions. With specialties in Enterprise Content Management, Application Management Services, Systems Integration, and Digital Transformation, Kainos serves clients across various sectors including healthcare, commercial, and the public domain. Their emphasis on building strong relationships and delivering impactful solutions is reflected in their two main business areas: Digital Services and Workday Practice, aimed at improving the lives of people and the functionality of organizations globally.

📋 Description

• Develop and execute digital marketing strategies across SEO, social media, email, and paid advertising • Coordinate integrated digital marketing campaigns across Digital Services target markets • Lead execution across web, email, marketing automation, paid media, SEO, PPC, and social media • Manage Kainos Digital Services' social media presence, especially LinkedIn • Schedule and publish content, manage employee advocacy and community engagement, and optimise social performance • Develop and promote digital content with content, sector marketing, and business stakeholders • Manage marketing automation platforms and workflows for campaign delivery, lead nurturing, audience segmentation, and customer engagement • Plan, execute, and optimise Google Ads and LinkedIn Ads campaigns • Develop and maintain digital reporting, attribution, and performance dashboards • Provide insights on campaign effectiveness, engagement, pipeline contribution, and ROI • Collaborate with Sales and Sector marketing teams on engagement, pipeline, account, and customer strategies • Test and optimise landing pages, user journeys, conversion funnels, and digital experiences • Maintain and optimise the Digital Services website for search visibility, user experience, and conversion • Monitor trends in search, AI, digital platforms, and customer behaviour • Drive digital marketing best practice through learning, testing, innovation, and optimisation

🎯 Requirements

• Proven experience developing and executing digital marketing strategies in a B2B environment • Strong knowledge of SEO, paid media, social media, particularly LinkedIn, email, and content marketing • Experience with marketing automation and CRM platforms • Strong analytical skills, including data interpretation, report building, and ROI demonstration • Understanding of attribution models and marketing performance measurement • Excellent written and verbal communication skills, including compelling B2B social content creation • Ability to collaborate with Sales and other stakeholders • Ability to manage multiple campaigns and deadlines • Experience managing corporate LinkedIn and social media channels using audience, engagement, and performance analytics • Experience applying SEO and content optimisation techniques for traditional search engines and AI-powered search experiences • Deep understanding of long, complex B2B sales cycles and marketing influence across multiple touchpoints • Experience of Account-Based Marketing • Understanding and experience of Optimizely, Marketo, Mircrosoft Dynamics, Power BI, Demandbase and SEMRush • Experience with multi-channel attribution, marketing automation, and data-driven campaign optimisation • Understanding of AI assistants, LLMs, and search engines' content discovery and interpretation

🏖️ Benefits

• People-first culture • Growth and career development support • Diverse and inclusive workplace • Recruitment accommodations and adjustments • Support from talent acquisition throughout the recruitment process