Influencer & Content Marketing Specialist

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

Where this job comes from

Posted on Kampgrounds of America, Inc.'s careers page, not through a job board

First seen by Remote Rocketship 7 minutes ago

Logo of Kampgrounds of America, Inc.

Kampgrounds of America, Inc.

1001 - 5000 employees

Founded 1962

🏨 Hospitality

✈️ Travel

Hospitality • Travel

Kampgrounds of America, Inc. (KOA) is a North American operator and franchisor of campgrounds that connects people to the outdoors and to each other. KOA manages a network of 500+ campgrounds across the U. S. and Canada and offers RV sites, tent sites, cabins and unique lodging (including KOA Journey, KOA Holiday and KOA Resort property tiers), an online reservation platform, mobile app, KOA Rewards program, and a variety of campground amenities and services to support family-friendly camping, group stays, extended stays and RV travel. KOA also runs community and promotional programs (e. g. , KOA Foundation, seasonal deals) and partners with service providers for insurance, RV services and roadside assistance.

📋 Description

• Serve as a resource for KOA franchisees and campground operators seeking influencer and content creator partnerships • Advise operators on creator visits, hosting practices, marketing opportunities and messaging strategies • Recruit, vet and maintain a roster of influencers and creators across priority platforms • Build and maintain the influencer community resource on KOA’s internal website • Manage the Influencer Co-Op Program, including enrollment, recommendations, agreements, communications, administration and reporting • Coordinate national UGC creator projects from campground outreach and visit scheduling through contractor communications and content delivery • Coordinate creator agreements, assignments, deliverables, production timelines and deadlines • Support national influencer and brand ambassador relationships with KOA’s PR agency • Coordinate collection, documentation, organization and tagging of completed creator content in KOA’s digital asset library • Track content usage rights, licensing terms and restrictions • Assist KOA’s National PR team with press releases, media relations or activations as needed

🎯 Requirements

• 3-5 years of experience in influencer marketing, creator partnerships, social media management, or related marketing coordination roles • Proven experience sourcing, vetting and managing creator relationships from initial outreach through content delivery • Working knowledge of influencer and UGC agreements, including content usage rights, FTC disclosures and payment terms • Strong project management and organizational skills; ability to manage multiple projects, campground communications and deadlines simultaneously • Experience using project management tools to track assignments, deliverables and project status • Strong relationship-building and communication skills; comfort presenting information and speaking to groups • Proactive, detail-oriented approach with strong follow-through and ability to independently manage day-to-day project coordination • Bachelor’s degree in marketing, business, communications or a related field, or equivalent experience • Experience with digital assets and social media tools • Experience working with or in a marketing or PR agency • Relevant influencer or brand partnership experience

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