
1001 - 5000 employees
Founded 1962
🏨 Hospitality
✈️ Travel
Hospitality • Travel
Kampgrounds of America, Inc. (KOA) is a North American operator and franchisor of campgrounds that connects people to the outdoors and to each other. KOA manages a network of 500+ campgrounds across the U. S. and Canada and offers RV sites, tent sites, cabins and unique lodging (including KOA Journey, KOA Holiday and KOA Resort property tiers), an online reservation platform, mobile app, KOA Rewards program, and a variety of campground amenities and services to support family-friendly camping, group stays, extended stays and RV travel. KOA also runs community and promotional programs (e. g. , KOA Foundation, seasonal deals) and partners with service providers for insurance, RV services and roadside assistance.
🔥 1 minute ago
Where this job comes from
Posted on Kampgrounds of America, Inc.'s careers page, not through a job board
First seen by Remote Rocketship 1 minute ago

1001 - 5000 employees
Founded 1962
🏨 Hospitality
✈️ Travel
Hospitality • Travel
Kampgrounds of America, Inc. (KOA) is a North American operator and franchisor of campgrounds that connects people to the outdoors and to each other. KOA manages a network of 500+ campgrounds across the U. S. and Canada and offers RV sites, tent sites, cabins and unique lodging (including KOA Journey, KOA Holiday and KOA Resort property tiers), an online reservation platform, mobile app, KOA Rewards program, and a variety of campground amenities and services to support family-friendly camping, group stays, extended stays and RV travel. KOA also runs community and promotional programs (e. g. , KOA Foundation, seasonal deals) and partners with service providers for insurance, RV services and roadside assistance.
• Cultivate marketing functions for assigned properties, including strategic marketing planning and execution, partnerships, digital marketing, social media marketing, email marketing, and on-site marketing • Act as a marketing consultant to operations and revenue teams • Direct and strategize marketing initiatives at the campground level • Manage end-to-end marketing execution for properties within the assigned region • Analyze past business performance in correlation with other properties and forecast short- and long-term business needs • Develop property marketing plans and programs using a multi-channel approach • Track predefined strategic goals through monthly and quarterly benchmarks • Collect and communicate information among vendors, campgrounds, managers, and freelance professionals • Adapt marketing processes and strategy to individual campgrounds and identify business needs and opportunities • Build, manage, and reconcile property marketing budgets • Own and manage KOA.com, email, social media, and TruDigital platforms, including messaging and distribution
• Four-year college degree, preferably in Marketing, Market Research, Business Management or a related field • 3-5 years of marketing, specifically in a research or strategic role • Ability to handle various projects and tight deadlines under minimal supervision in a fast-paced, result-driven environment • Experience with and knowledge of email, web, and social media marketing • Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity • Must have technical aptitude with Excel, Word, and PowerPoint • Experience working with multi-units and cross departmental collaboration • Ability to travel by air and auto • Ability to answer phone calls, hear issues, and give direction while viewing computer screens • Must speak and write English fluently • MBA a plus • Experience with Click Up or similar project management software a plus
• Ability to travel by air and auto • Ability to lift and carry up to 25 pounds occasionally
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