Creative Lead, Performance Copy

Job not on LinkedIn

🕒 June 3

🌵 Arizona, California, +19 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $120k - $145k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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This company has sponsored H1B visas in the past.

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Kin Insurance

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

💸 Finance

👥 B2C

Finance • B2C

Kin Insurance is a digital insurance company that offers homeowners, landlord, condo, mobile home, high-value home, flood, and auto insurance, along with mortgage products such as home loans, refinancing, home equity loans, and HELOCs. Kin emphasizes affordable, easy online quoting and policy management, claims support, and customer service, operating directly to consumers across multiple U. S. states.

📋 Description

• Lead copy direction across brand and growth channels, campaigns, product launches, and key strategic initiatives • Develop and execute a learning and iteration process that uses campaign performance data to refine messaging to be most impactful for every next campaign • Define, evolve, and steward Kin's brand voice, tone, and messaging frameworks across channels • Integrate AI into workflows to speed work and create more time for the human creative thinking that separates Kin from other companies • Partner with product, editorial content, SEO, design, channel managers, and senior leaders to develop emotionally resonant, campaign-level ideas while ensuring alignment with brand standards and creative direction at scale • Translate marketing and business priorities into clear, compelling creative strategies and executions rooted in the core insight • Collaborate with editorial content, SEO, design, and channel managers • Collaborate with cross-functional partners to maintain messaging clarity and consistency across the business • Uplevel creative quality, ensuring ideas are executed with a growth mindset, intention and efficiency

🎯 Requirements

• 8+ years of copywriting and creative leadership experience across brand and growth work, in-house and/or at an agency • A portfolio demonstrating campaign-level thinking, voice development, and writing craft across multiple formats and channels • Experience absorbing performance data and iterating to make every campaign better than the last • A clear, defensible point of view on what makes creative work effective — and the ability to articulate it to both creative and non-creative audiences • Demonstrated experience collaborating across teams and functions • Ability to adapt quickly to change and bring a growth and entrepreneurial mindset to the work • Experience translating complex or nuanced briefs into compelling creative concepts and executions • Proven ability to balance strategic creative leadership with direct, hands-on execution • A collaborative approach that enables cross-functional partners and creative partners to do their best work

🏖️ Benefits

• Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level • 401(k) with company match up to 4% of eligible earnings • Multiple medical plan options, plus dental and vision coverage • Company-funded HSA contributions (based on medical plan selection) • Company-paid life insurance and short-term disability • A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance • Access to mental health support and confidential counseling resources • Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays • Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents • Career mobility and internal growth opportunities across the organization • Professional development budgets for certifications, conferences, and learning available, subject to management approval