Creative Strategist – Performance Marketing

🕒 2 days ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $75k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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PetLab Co.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🛍️ eCommerce

🧘 Wellness

eCommerce • Wellness

PetLab Co. is a company founded by pet owners, dedicated to creating high-quality pet supplements and products. Since its launch in 2018, it has grown a global community of over 300,000 loyal customers. PetLab offers a range of products including probiotics, joint support supplements, dental formulas, and allergy relief products for pets. Their products are made in the USA with globally sourced ingredients, and they focus on vet-reviewed and clinically studied formulas. PetLab Co. offers free shipping on subscription orders and is NASC certified, ensuring safety and quality for pet health products.

📋 Description

• Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why. • Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. • Production Management & Creative Briefing- You will act as the director and translator between strategy and production. • Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels.

🎯 Requirements

• 3+ years of experience in creative strategy or performance creative roles • Experience working in high-growth, paid social-led DTC brands • Deep expertise in Meta and TikTok advertising ecosystems • Strong analytical skills and the ability to interpret performance data to inform creative decisions • A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results • A proven track record of driving revenue growth through paid creative • Experience briefing or directing creators, influencers, or UGC production • Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.) • Excellent communication skills — able to present insights and defend creative decisions with data

🏖️ Benefits

• 20 days PTO excluding bank holidays • Company Bonus • Medical, Vision and Dental Insurance • Generous Learning and development budget • Short-Term and Long-Term Disability Insurance • Life Insurance • 401K • Work Remote • Monthly Uber coffee/bagel and lunch • Monthly Internet Stipend