Lifecycle Marketing Manager

🔥 22 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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KodeKloud

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📚 Education

☁️ SaaS

🤝 B2B

💰 Accelerator/Incubator on 2019-12

Education • SaaS • B2B

KodeKloud is an online learning platform that provides hands-on, practical training for DevOps, cloud computing, Kubernetes, Linux, CI/CD, and related AI topics. The platform offers guided courses, certification preparation, career tracks, interactive hands-on labs and sandbox environments, community cohorts and forums, and business/upskilling plans for teams. KodeKloud emphasizes real-world practice (playgrounds, labs, 100-day challenges) and prepares learners for industry certifications like AWS, CKA, and CKS.

📋 Description

• Own the lifecycle marketing strategy and roadmap end to end, planning and running campaigns that grow activation, conversion, engagement, retention, reactivation, and lifetime value (LTV). • Design and run campaigns across onboarding and activation, nurture and engagement, conversion, retention, win-back and reactivation, and upsell/cross-sell. • Partner with Acquisition, Retention, and Product Marketing teams to align goals, audiences, and messaging and execute coordinated campaigns. • Orchestrate campaigns across email, push, web push, in-app, and web channels. • Own segmentation and cohort strategy, defining audiences, triggers, and journeys from signup through activation, habit, renewal, and expansion. • Design and run A/B and multivariate tests across offers, messaging, timing, and channels. • Own the lifecycle calendar and delivery, coordinating assets, copy, and approvals across teams and time zones. • Measure and report lifecycle performance through dashboards, insights, and data-driven recommendations to leadership. • Manage lifecycle platforms and automation, including segmentation, triggered journeys, and campaign operations.

🎯 Requirements

• 6 - 8 years in lifecycle, growth, retention, or CRM marketing, including hands-on ownership of campaigns that measurably improved activation, retention, or LTV. • Strong command of the full user funnel and lifecycle metrics - activation, engagement, retention, reactivation, churn, and LTV - with a track record of moving them. • Proven ability to plan and run multi-channel campaigns (email, push, in-app, web) rather than focusing on a single channel. • Experience partnering cross-functionally with acquisition, retention, product, and product marketing teams to plan and execute campaigns. • Hands-on experience with lifecycle, marketing-automation, or CRM platforms such as MoEngage, CleverTap, or HubSpot, including segmentation and triggered journeys. • A structured, experiment-led approach to growth, with real A/B testing experience and the ability to turn results into repeatable playbooks. • Strong analytical skills - comfortable turning campaign and cohort data into clear reporting, insights, and decisions. • Excellent project and stakeholder management, with the ability to run multiple campaigns to deadline across teams and time zones. • Experience marketing to engineers, DevOps, Cloud, AI, or technical upskilling audiences is a strong bonus.

🏖️ Benefits

• 100% remote culture, work from anywhere, anytime. • Be part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning. • Opportunity to shape the voice of a fast-growing global brand. • Collaborative, fast-paced, and creative work environment.

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