Senior PLG Digital Growth Manager

🔥 13 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $125.4k - $179.1k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kong Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📦 Logistics

🔌 API

💰 $100M Series D on 2021-02

Consulting • Logistics • API

Kong Inc. is a company that provides a comprehensive API platform designed to facilitate API management, AI integration, and developer productivity. It offers solutions like Kong Gateway, Kong Konnect, and a variety of other tools targeted at managing and optimizing the API lifecycle. Kong's platform supports multi-cloud environments and is built to deliver high performance and security. It is notably recognized by Gartner as a leader in API management and supports innovations across industries like financial services, healthcare, and technology. The company emphasizes flexibility, security, and speed, making it a favored choice for enterprises looking to enhance their digital services through APIs. Kong also supports a robust community of developers and provides extensive integrations and plugins to streamline API management and operations.

📋 Description

• Own qualified product signup goals and build the growth roadmap across acquisition, conversion, and experimentation • Identify and scale audiences, use cases, channels, and experiences that bring high-quality users into Kong's products • Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn insights into experiments • Prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, acquisition loops, and emerging channels • Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate workflows, and scale growth programs • Partner with Product Growth to connect acquisition with activation and improve targeting, messaging, and acquisition • Partner with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition through revenue • Work across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to execute PLG opportunities • Partner with leaders across Marketing, Product Growth, and RevOps to align priorities, influence roadmaps, and execute PLG growth opportunities • Drive qualified product signup growth and digital PLG funnel efficiency, measured through signups, activated users, web-to-signup conversion, experiment velocity, activation, PQL, pipeline, and revenue performance

🎯 Requirements

• 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline • Experience building or scaling self-service or product-led growth motions • Track record of personally building, launching, and optimizing growth experiments • Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization • Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions • Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools • Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering • Builder mentality with a bias toward shipping, learning, and iterating • Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred

🏖️ Benefits

• Equity • Bonus • Health insurance • Dental insurance • Vision insurance • Paid holidays • Paid time off (PTO) • Professional development opportunities • Professional development tools