Director, Demand Generation

🔥 14 hours ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $110k - $130k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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KPA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1993

🚘 Automotive

🏗️ Construction

📦 Logistics

Automotive • Construction • Logistics

KPA is a company specializing in Environmental Health and Safety (EHS) software, training, and consulting services. They offer a comprehensive EHS software platform that includes features such as incident reporting, equipment inspections, contractor management, and sustainability solutions. With a focus on safety and compliance, KPA serves various industries including automotive, construction, distribution, and more. Their solutions are designed to engage employees, instill a culture of safety, and ensure regulatory compliance. KPA's services include on-site and online training delivered by a team of certified EHS experts, as well as consulting services for workplace safety and compliance. Their platform helps clients manage safety programs efficiently, reducing recordable incidents and improving productivity.

📋 Description

• Drive execution and performance of KPA's demand programs across paid, owned, and automated channels • Plan, build, launch, and optimize integrated omnichannel campaigns • Own the digital media budget and optimize spend based on performance data • Set strategy and targets for paid search, paid social, and trade publication advertising • Manage agency partners and audit agency output • Coordinate integrated campaign calendars across marketing and SDR teams • Coordinate with Sales and Client Success on lead capture, scoring, routing, and speed-to-lead improvements • Execute HubSpot Marketing Hub programs, including lists, segmentation, workflows, lifecycle stages, forms, landing pages, and smart content • Design and operate nurture architecture across the customer lifecycle • Enhance marketing and revenue operations technology integrations • Identify funnel conversion optimization opportunities • Deploy AI workflows for campaign briefs, ad and email variants, A/B testing, landing pages, audience research, monitoring, reporting, QA, and follow-up • Support KPA's AEO, GEO, and SEO visibility • Mature marketing attribution models and align funnel definitions with Marketing, Sales, and Finance • Deploy dashboards covering funnel conversion, costs, pipeline, revenue, and program ROI • Run A/B and multivariate testing programs • Build and maintain tiered target account lists and run account-based marketing plays • Use intent and technographic signals to prioritize accounts and report engagement and progression • Build expansion motions with Sales and Client Success

🎯 Requirements

• Minimum of 6 years in B2B digital, growth, or performance marketing • Track record of measurable marketing results • Experience owning an end-to-end demand engine • Experience in a lean team executing the work directly • Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience • Advanced HubSpot Marketing Hub (or Marketo, Pardot, or similar) experience • Experience with workflows, lifecycle architecture, segmentation, and deliverability • Experience with Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars • Fluency with modern AI tools for campaign content production, research, analysis, and workflow automation • Experience with GA4, Salesforce reports and dashboards, HubSpot reporting, and spreadsheets • Comfort with attribution methodology and its limits • Knowledge of lead lifecycle and funnel definitions, scoring, data hygiene, campaign taxonomy, and CRM administration • Hands-on experience with ABM or intent platforms such as ZoomInfo, 6sense, Demandbase, or Clay • Strong SEO and SEM fundamentals • Familiarity with Ahrefs, Semrush, or equivalent • Ability to verify identity and eligibility to work in the United States

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Flexible Spending Accounts • PTO • Paid holidays • Floating holidays • 401(k) with company match and immediate vesting • Company-funded life insurance • Employee Assistance Programs • No-cost mental health benefits