Creative Strategist, Producer – Consumer

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $83.4k - $166.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 3%

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Logo of Kraken Digital Asset Exchange

Kraken Digital Asset Exchange

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Spot opportunities in culture, trends, competitors, comments, and performance data and turn them into ideas shipped the same week • Stay close to financial markets and Kraken’s audience • Write complete, concept-led briefs for paid static and motion creative, and sometimes organic and social content • Brief concepts into performance creatives and designers • Help Product Marketing and Performance Marketing managers sharpen their briefs • Pitch original concepts for paid and social proactively • Create content for paid and organic channels in the format of greatest strength • Use performance data and social listening as creative input and develop distinct angles for monthly testing • React quickly to news-cycle opportunities by briefing or creating work • Partner with Product Marketing and compliance to secure approvals while preserving the idea • Maintain clean briefs and files for others to build upon • Report to the Creative Lead, Consumer Creative & Design, as an individual contributor with no direct reports • Collaborate daily with Product Marketing, Performance Marketing, and creative teams

🎯 Requirements

• 5+ years in creative strategy, social, content or performance creative at a high-volume in-house team, brand or agency • Experience ideally in fintech, crypto, gaming or another regulated category • Portfolio submitted with the application, including two or three concept-led briefs or concept decks, shipped work and performance results where shareable, and independently created work • Include one idea spotted in culture or data and taken to market, with results and changes made • Proactive, self-starting working style; able to own workflow with light direction • Pop-culture fluency, chronically online persona, comedic instinct, and awareness of emerging datedness • Ability to create clear briefs with objective, audience, hook, platform, format, and constraints • A creative superpower executable independently, with shipped work to demonstrate it • Platform-native instincts across Meta, TikTok, YouTube, Reddit, and X • Fluency in creative performance metrics and use of performance data and social listening • Solid copywriting instinct using plain language, value first, no hype, and no jargon • Comfort working within regulatory constraints and market-specific requirements • Ability to work quickly through multiple review rounds and late changes

🏖️ Benefits

• Equity program • Bonus program • Wellness allowance • Medical, dental, and vision benefits [US Only] • 401(k) benefits [US Only]

Apply Now

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