Senior Brand Designer – Brand Foundations

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries. • Raise brand quality across pods by showing the way. • Develop and maintain visual identity standards. • Define and document brand behaviors across emerging surfaces. • Collaborate to identify and fix systemic issues. • Translate complex concepts into clear, usable brand guidance. • Lead design reviews with constructive feedback. • Stay ahead of changing design tools and shape adaptations.

🎯 Requirements

• Deep experience as a brand designer in agency, in-house, or both. • Systems thinking as a default mode. • Strong experience with motion or working alongside motion designers. • Brand identity expertise. • Strategic affinity — comfortable working upstream of execution. • A strong communicator. • A portfolio showing not just craft, but judgment. • Mastery of Figma and Adobe Creative Suite. • Genuine curiosity about crypto, technology, and financial ownership.

🏖️ Benefits

• Offers Equity • Offers Bonus • Wellness allowance • Medical insurance • Dental insurance • Vision insurance • Retirement plans