Senior Performance Video Creative – Consumer

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $96k - $192k / year

⏰ Full Time

🟠 Senior

🎬 Video Editor

👻 Ghost score 3%

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Logo of Kraken Digital Asset Exchange

Kraken Digital Asset Exchange

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity • Build video for Meta, TikTok, YouTube, LinkedIn, Reddit and X according to each platform’s specifications and native style • Concept and edit performance video into complete cross-format campaign sets • Produce AI-generated and AI-assisted video and maintain reusable AI-enabled workflows • Pitch culturally timely, internet-native and experimental concepts alongside business-as-usual work • Version and localize video across markets, languages, formats and regulatory requirements • Manage roughly a dozen concurrent workstreams, often spanning multiple formats and markets • Read creative testing results, determine why variants win, and develop subsequent hooks, concepts and cuts • Flex into AI-assisted paid static creative when needed • Partner with Product Marketing, compliance and regional teams to secure approvals • Maintain high craft standards and organized files for reuse • Report to the Creative Lead, Consumer Creative & Design, as a senior individual contributor with no direct reports

🎯 Requirements

• 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category • Portfolio submitted with the application, including paid video, briefs or objectives, results where shareable, two or three full video cuts, at least one AI-generated or AI-assisted piece, and one tested concept with data-driven learnings • Real video skills from concept to finished, sound-designed cut • High-level command of generative AI video and image tooling, with shipped work • Platform-native instincts across Meta, TikTok and YouTube • Experience within a structured creative testing program • Fluency in thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS • Ability to translate test results into creative decisions • Fluency in internet and meme culture, with comedic instincts • Ability to work quickly through fast turnarounds, review rounds and late changes • Comfort working within regulatory constraints, including risk warnings, disclaimers and market-specific requirements • Solid copywriting instinct for scripts and on-screen text • Ability to complete job-related skills or work-style assessments • Ability to work from an eligible country and provide work location; sponsorship requirements must be disclosed

🏖️ Benefits

• Equity • Bonus program • Wellness allowance • Medical insurance • Dental insurance • Vision insurance • 401(k) • Equal opportunity employment • Job-related skills or work-style assessments applied consistently across candidates • Kraken product dogfooding requirement after joining

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