CRO Specialist, Shopify AB Tester

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KU Europe GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

KU Europe GmbH is a German cosmetics company operating the KU2 Cosmetics brand and an online shop (ku-europe. de) that sells a wide range of skincare, makeup and beauty devices. Its product lineup includes serums (hyaluronic acid, retinol, niacinamide, vitamin C), creams, sunscreens, makeup, LED masks, hair-removal devices and styling tools. The company emphasizes “made in Germany” manufacturing, fast shipping, customer service, a 40-day money-back guarantee and direct-to-consumer online sales.

📋 Description

• Plan, execute, and analyze A/B tests and multivariate experiments across Shopify stores, including landing pages, product pages, collections, checkout flows, and other critical customer touchpoints. • Own the CRO roadmap by identifying conversion opportunities and prioritizing experiments based on potential business impact. • Develop data-driven hypotheses and testing strategies focused on increasing conversion rates, revenue, customer engagement, and retention. • Apply deep Shopify knowledge to optimize store performance, user experience, and conversion funnels. • Collaborate with designers, developers, and marketers to create, implement, and evaluate test variations. • Analyze customer behavior using tools such as Google Analytics, GA4, Hotjar, and other analytics and behavioral tracking platforms. • Monitor key performance indicators (KPIs) and provide actionable recommendations based on test results. • Create clear and detailed reports covering experiment performance, insights, learnings, and business impact. • Continuously improve customer journeys through ongoing experimentation, analysis, and optimization.

🎯 Requirements

• Minimum 3+ years of professional experience in Conversion Rate Optimization (CRO), A/B testing, and digital experimentation. • Deep hands-on experience working with Shopify and Shopify Plus stores is mandatory. • Proven experience designing, implementing, analyzing, and scaling successful A/B testing programs in e-commerce environments. • Strong understanding of CRO frameworks, UX principles, customer psychology, and e-commerce conversion funnels. • Experience with A/B testing platforms, analytics tools, and behavioral analysis solutions. • Strong analytical skills with the ability to interpret data and convert insights into actionable growth strategies. • Experience working closely with designers and developers to implement testing variations. • Excellent attention to detail, communication skills, and problem-solving ability. • Ability to work independently and manage priorities in a remote environment. • Availability during CET business hours. • Strong written and spoken English.

🏖️ Benefits

• 100% remote position – work from anywhere. • Long-term opportunity within a fast-growing international company. • Flexible work environment focused on ownership, autonomy, and results. • Opportunity to work across multiple established e-commerce brands. • Access to modern tools and resources that support professional growth. • Competitive compensation with opportunities for long-term development.