CRO, Digital Experience Manager

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L-com Global Connectivity

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1982

🔧 Hardware

📡 Telecommunications

🛍️ eCommerce

💰 Private Equity Round on 2006-03

Hardware • Telecommunications • eCommerce

L-com Global Connectivity is a leading provider of wired, wireless, and industrial connectivity products. They specialize in custom cable assemblies and offer a wide range of connectivity solutions including adapters, antennas, and enclosures. With a commitment to fast delivery and high-quality products, L-com serves various industries including telecommunications, industrial automation, and healthcare.

📋 Description

• Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals. • Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey. • Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights. • Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences. • Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives. • Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows. • Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session. • Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders. • Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact. • Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies. • Conduct competitor benchmarking and stay current on CRO, UX, personalization, and digital commerce best practices.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, eCommerce, Digital Media, Analytics, or a related field required. • 5–8 years of experience in CRO, Digital Experience, eCommerce, Digital Merchandising, or related digital optimization roles. • Demonstrated success improving conversion rates, customer engagement, and online revenue through testing and optimization initiatives. • Experience operating in fast-paced, hands-on eCommerce environments preferred. • Experience with A/B testing, customer journey optimization, and behavioral analytics platforms required. • Experience supporting eCommerce or multi-site digital environments preferred. • Experience in B2B eCommerce environments preferred.

🏖️ Benefits

• Equal Employment Opportunity and Affirmative Action employer