Performance Marketing Lead

Job not on LinkedIn

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ladder

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Ladder is a subscription-based fitness app focused on progressive strength training that delivers weekly, coach-programmed workouts for busy people to do anywhere. The app pairs expert strength coaches with in-ear coaching, video demonstrations, precise pacing, integrated rep and weight tracking, nutrition logging, and community/team features. Ladder offers personalized plan recommendations, a free trial, and supports training at home, in the gym, or outdoors, positioning itself as a results-oriented wellness platform.

📋 Description

• Own an eight-figure annual paid marketing budget, strategy and performance outcomes • Scale customer acquisition while maintaining efficient unit economics • Manage and optimize a multi-initiative growth engine across Meta, TikTok and Google • Partner closely with the performance marketing agency and pressure-test execution, decisions and recommendations • Drive channel strategy while remaining deeply involved in tactics • Identify opportunities to increase spend before efficiency declines • Use creative and media-buying insights to shape testing and scaling • Explore and test new channels beyond Meta, TikTok and Google • Lead a cross-platform measurement project to establish consistent performance measurement • Help build and lead the performance marketing team as the company scales

🎯 Requirements

• 6+ years in performance marketing, with $1M+/month in paid spend managed directly • Subscription app experience, optimized from installs to trials, conversions and payback • Deep iOS measurement expertise: SKAN, AEM and an MMP (e.g. Appsflyer) • Strong grasp of creative and media buying on Meta, TikTok and Google • Fluent with AI tools (e.g. Claude) for analysis • Fitness/wellness industry experience or passion is a bonus • Experience with creator-led or UGC-led paid social is a bonus • Experience with web-to-app funnels is a bonus • Experience launching and scaling a new paid channel from zero is a bonus • Experience managing and developing a team of performance marketers is a bonus • Must be able to work in US time zones • Must be authorized to work in the United States; application asks whether employer sponsorship is required

🏖️ Benefits

• Competitive salary + meaningful equity • Full health benefits (medical, dental, vision) • Unlimited PTO • Brand new equipment • Free Ladder membership for you and your family • Fully-stocked gym and studio access • Real spend autonomy from day one • The chance to build and lead the team as we scale

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