Later
51 - 200 employees
Founded 2014
🤝 B2B
🛍️ eCommerce
🌍 Social Impact
B2B • eCommerce • Social Impact
Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.
Director, Creator Growth – PLG
Job not on LinkedIn
🕒 May 18
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Later
51 - 200 employees
Founded 2014
🤝 B2B
🛍️ eCommerce
🌍 Social Impact
B2B • eCommerce • Social Impact
Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.
📋 Description
• Own the creator PLG strategy end to end • Set the annual and quarterly GTM plan for creator PLG • Map the full creator funnel from first awareness through onboarding • Define where PLG and SLG motions intersect • Own conversion rate optimization across the creator acquisition funnel • Build and run a structured experimentation program • Partner with Product and Engineering to identify in-product growth levers • Develop and optimize paid and organic acquisition channels • Serve as the primary growth marketing partner to Product • Collaborate with the Creator SLG team • Partner with Data Science and Marketing Ops • Work with Content and Brand teams • Build, manage, and develop a high-performing creator PLG team • Establish a rigorous experimentation culture • Recruit talent with hands-on PLG, CRO, or growth engineering backgrounds • Define the PLG measurement framework for creators • Build dashboards and reporting cadences • Report on creator PLG performance to senior leadership
🎯 Requirements
• 8+ years of experience in growth marketing, demand generation, or PLG roles • Hands-on experience running structured experimentation programs (A/B testing, multivariate testing, CRO) • Background at a PLG-oriented company, developer tools business, consumer app, or creator economy platform • Strong data orientation • Experience partnering closely with Product and Engineering teams • Proven ability to manage paid acquisition channels • Experience managing and growing a team • Strong written and verbal communication skills in English • Familiarity with affiliate marketing, creator monetization models, or marketplace dynamics • Experience with creator or developer community growth
🏖️ Benefits
• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities • Bonuses • Stock options • Equipment allowances • Wellness programs • Various benefits plans
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