VP, Growth Marketing

Job not on LinkedIn

🔥 12 hours ago

🗽 New York, Massachusetts – Remote

🗽 New York – Remote 🍂 Massachusetts – Remote

💵 $276k - $318k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Later

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📣 Marketing

🛍️ eCommerce

🌍 Social Impact

Marketing • eCommerce • Social Impact

Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.

📋 Description

• Own Later's end-to-end growth marketing strategy, connecting product marketing, demand generation, and lifecycle to pipeline and revenue targets • Own and allocate the growth marketing budget across channels • Establish goals, KPIs, and reporting frameworks • Build differentiated growth motions for Later Influence, Later Social, and Creator/Affiliate • Set annual and quarterly team planning rhythms • Lead, coach, and develop approximately 12 marketers across product marketing, digital marketing, and growth marketing • Make hiring and organizational structure decisions • Foster a culture of testing, learning, and AI-enabled operations • Direct paid media across paid social, paid search, video, and display • Guide SEO and AEO strategy • Own email and in-app lifecycle strategy for brand and creator audiences • Drive conversion rate optimization and web strategy • Build and optimize account-based marketing programs • Own attribution and marketing measurement with RevOps and MarketingOps • Lead quarterly testing roadmaps and analyze campaign performance • Ensure clean data flows between CRM, marketing automation, and analytics tools • Optimize conversion funnels across all lines of business • Partner with Sales, RevOps, Product, Product Marketing, Web, and Creator teams • Represent growth marketing performance to senior leadership

🎯 Requirements

• 10+ years in growth, demand generation, or performance marketing • Experience owning a multi-million dollar budget and a revenue number • 5+ years leading and developing marketing teams, including managing managers or senior specialists • Player-coach experience leading a team while personally owning execution • Depth in paid media, SEO and AEO, lifecycle and email, and web CRO • Experience building and scaling demand in B2B SaaS, PLG, or marketplace environments • Experience with both enterprise and self-serve motions ideally • Strong command of attribution modeling, experiment design, and funnel analysis • Comfort with GA4, Amplitude, Looker, or Mode • Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze • Clear, direct communication with working teams and executive audiences • Experience marketing to or through creators, or in the social, influencer, or commerce space, is a bonus • Experience partnering closely with Sales on ABM or enterprise pipeline is a bonus

🏖️ Benefits

• Equity • Permanent team members eligible to participate in various benefits plans • Market-based, data-driven compensation evaluated bi-annually