Head of Growth, Performance Video

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Launch Potato

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. • Build, optimize, and scale campaigns yourself while creating the systems and playbooks. • Target: 2x annualized run rate in year one at a minimum 110% ROAS. • Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. • Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics, then expand into new insurance and financial services verticals to drive incremental growth. • Build campaigns that drive both leads and inbound calls. • Own creative from a performance lens.

🎯 Requirements

• 8+ years managing high-growth performance marketing portfolios. • 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. • Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. • Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok. • Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems. • Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling). • Must be comfortable living in-platform and building campaigns directly (campaign architecture, audience and bidding strategy, conversion event setup, testing design, budget pacing, daily optimization), not managing from a distance. • Exceptional, proactive written and verbal communication; comfortable presenting insights and influencing decisions through Slack, Zoom, and executive-facing updates.

🏖️ Benefits

• Competitive salary • Profit-sharing bonus • Competitive benefits