Lead, Paid Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 36 days.
• No salary listed.

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Launch Potato

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

📱 Media

👥 B2C

Marketing • Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Own profitable growth across Google and Microsoft for the Make & Manage Money business • Set the paid marketing plan and build campaigns directly • Manage an eight-figure annual media portfolio • Own portfolio strategy and execution across Google Search, Demand Gen, YouTube, Microsoft audience and native inventory, including MSN • Allocate budgets, manage pacing, forecast, report, and drive portfolio profitability • Create a prioritized growth plan identifying constraints and high-impact tests • Collaborate with Sales, Account Management, Yield, Creative, Product, and Analytics to secure campaign needs and follow through on implementation • Manage campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing • Test new inventory and platforms using clear hypotheses and stopping criteria • Share learnings through playbooks for the broader paid team

🎯 Requirements

• Directly owned and profitably scaled $10M or more annually in paid media for affiliate or consumer lead generation • Experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces • Hands-on expertise in Google Ads or Microsoft Ads, with ability to manage a portfolio across both • Experience scaling across Search, Display, Demand Gen, YouTube, and native placements • Strong understanding of affiliate economics, including partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin • Ability to identify whether constraints are in buying, creative, landing pages, offers, payouts, or measurement • Clear, direct communication and concise performance updates • Experience across several consumer categories or variable-payout partner programs is nice to have • Experience using AI and self-serve creative tools is nice to have • Experience with competitive intelligence tools and regulated consumer categories is nice to have • Experience building playbooks or mentoring media buyers is nice to have

🏖️ Benefits

• Remote-first team • AI-forward stack with Claude in the daily workflow • Diverse, inclusive team and culture • Equal Employment Opportunity workplace

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