Senior Product Marketing Manager

🔥 2 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 11%

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LeapXpert

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📋 Compliance

☁️ SaaS

🤝 B2B

Compliance • SaaS • B2B

LeapXpert is a software platform that enables compliant, governed enterprise messaging across channels like WhatsApp, iMessage, WeChat, SMS, Telegram and Signal, and integrates with Microsoft Teams. It captures and archives conversations for recordkeeping and regulatory compliance, enforces governance and security controls, and automates communication workflows. The platform also provides communication intelligence (LeapXpert Signals and Maxen) to surface insights and productivity guidance, primarily serving regulated enterprises such as financial institutions.

📋 Description

• Build sales toolkits including pitch decks, battlecards, solution briefs, demo narratives, ROI calculators, and objection-handling guides • Train Sales, SDRs, and Customer Success on messaging, competitors, and new releases • Provide core messaging and reusable launch assets for Channel Marketing partner campaigns and enablement • Support strategic deals and executive briefings with tailored content • Create positioning, messaging, and value propositions for assigned products and initiatives • Maintain the messaging source of truth and product capability claims register; verify claims before publication • Develop buyer personas and use cases for regulated markets including banking, wealth and asset management, and insurance, plus emerging verticals such as life sciences • Translate technical and regulatory concepts into differentiated narratives for business and technical audiences • Run releases through the NPI process from messaging guidelines to field readiness • Work at sprint level with Product and Engineering, including the Vietnam team; read specs and tickets, test features hands-on, and track shipped versus roadmap capabilities • Partner with Product Management on roadmap priorities, pricing and packaging input, and release communications • Measure launch impact on adoption, pipeline, and win rates and iterate • Own competitive intelligence across communication compliance, archiving, and supervision • Run win/loss analysis and customer interviews, feeding insights to Product, Sales, and leadership • Support analyst relations including Gartner, customer advocacy, case studies, and references

🎯 Requirements

• 7+ years of B2B product marketing experience selling into large enterprises, at startups, tech, or SaaS companies • Ability to own launches and positioning end to end without close supervision • Track record of launching products and building positioning that measurably moved pipeline, adoption, or win rates • Ability to explain APIs, integrations including MCP connectors, and AI agents to technical and business buyers • Credibility with engineers • Precision in checking facts and validating claims before publication • Exceptional writing and storytelling ability • Portfolio of messaging, launch, and sales assets created, including examples of how they were used • Proven ability to build sales enablement used by the field • Strong cross-functional influence without formal authority • Data-driven approach and comfort using marketing analytics tools such as HubSpot and Salesforce • Comfort working across US, EMEA, and APAC time zones, with regular overlap with all regions, especially US hours • Fluency with AI tools in own workflow • Nice to have: experience in RegTech, communications compliance, cybersecurity, archiving, or collaboration software • Nice to have: experience marketing to financial services or other highly regulated industries • Nice to have: familiarity with SEC/FINRA recordkeeping, MiFID II, or data privacy regulations • Nice to have: experience marketing AI-powered products

🏖️ Benefits

• Diversity and inclusion commitment • Welcoming and supportive work environment • Collaboration with ambitious teams across the globe • High-impact projects • Opportunity to help shape a new product category • Customer advocacy, case studies, and references opportunities