Content Development and Social Media Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $115k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Logo of Legence

Legence

10,000+ employees

🏗️ Construction

🤝 B2B

⚡ Energy

Construction • B2B • Energy

Legence is a Nasdaq-listed (LGN) provider of engineering, consulting, installation, and maintenance services that improve building performance and reliability for mission‑critical and technically demanding facilities. Founded in 1914 and now a Blackstone portfolio company, Legence delivers MEP engineering and design, program and project management, HVAC and process piping installation/fabrication, and ongoing preventative and corrective maintenance, with a strong emphasis on sustainability, net‑zero building design, and distributed generation. The company serves high-growth sectors including data centers, semiconductors, precision manufacturing, life sciences, healthcare, education, public sector, and commercial real estate, and reports large in-house teams of engineers, consultants, technicians, and craftspeople.

📋 Description

• Develop high-quality content that strengthens the visibility, reputation, and market positioning of Legence and its Business Units • Identify stories, projects, expertise, trends, and perspectives and turn them into meaningful marketing content • Write and edit website copy, thought leadership articles, case studies, project profiles, social media content, executive and subject matter expert thought leadership, email and digital campaigns, industry and end-market content, marketing collateral, video scripts, press releases, and campaign messaging • Interview executives, technical leaders, subject matter experts, and project teams to develop credible, differentiated content • Translate complex engineering, construction, maintenance, sustainability, energy, and technical concepts for technical and nontechnical audiences • Repurpose content across multiple formats and channels • Maintain editorial quality, voice, messaging, and brand standards across distinct Business Unit identities • Partner with marketing, communications, creative teams, Business Unit contacts, subject matter experts, executives, and enterprise stakeholders • Help lead and execute social media strategy across Legence and supported Business Unit brands • Develop and maintain editorial calendars • Manage social content review, approval, scheduling, and publishing; this role does not manage direct reports or a team • Manage day-to-day social media workflows using Sprout Social and Asana • Coordinate social graphics, photography, video, and other visual assets • Support employee advocacy and amplification programs • Monitor social channels, comments, messages, mentions, and industry conversations, escalating issues when appropriate • Develop integrated content campaigns supporting priority markets, services, business initiatives, and growth objectives • Support campaign development and execution through HubSpot • Apply SEO and emerging AI-search/GEO best practices to improve discoverability • Track and evaluate content and social performance across topics, formats, channels, and Business Units • Use Sprout Social, web analytics, HubSpot, and other platforms to improve content strategy • Translate data and performance trends into recommendations for future content, campaigns, and channel strategy

🎯 Requirements

• 5–8 years of professional experience in content development, content marketing, social media, digital marketing, communications, or a related discipline • Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating the ability to communicate complex subjects clearly and compellingly • Demonstrated experience developing content for multiple formats, audiences, and digital channels • Hands-on experience managing corporate or B2B social media channels and editorial calendars • Strong understanding of how content, social media, and digital channels work together to build brand visibility and support broader business objectives • Excellent project management and organizational skills with the ability to manage multiple simultaneous priorities and deadlines • Strong interpersonal skills and ability to develop productive relationships across functions, businesses, and organizational levels • Ability to work independently, proactively identify opportunities, and move projects forward without extensive direction • Experience within construction, engineering, architecture, consulting, energy, sustainability, commercial real estate, or another technical B2B environment preferred • Experience with Sprout Social or a comparable enterprise social media management platform preferred • Experience with Asana or another enterprise work management platform preferred • Experience with HubSpot or comparable marketing automation technology preferred • Familiarity with web CMS platforms, SEO, AI search/GEO principles, digital analytics, and content performance measurement preferred • Experience developing executive and subject matter expert thought leadership preferred • Experience supporting employee advocacy or social amplification programs preferred • Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related discipline, or equivalent professional experience preferred

🏖️ Benefits

• Direct-hire employment • Full-time employment • Remote work arrangement • Ability to travel up to 10%

Apply Now

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