Senior Content Marketing Strategist

Job not on LinkedIn

🔥 0 minutes ago

🦌 Connecticut – Remote

🦌 Connecticut – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Legrand

WebsiteLinkedInAll Job Openings

10,000+ employees

🏭 Manufacturing

🔧 Hardware

🤝 B2B

Manufacturing • Hardware • B2B

Legrand is a French multinational and world leader in electrical and digital building installations and solutions. It designs, manufactures and sells a broad range of products for residential, commercial and industrial buildings — including switches and sockets, cable-management systems, access control, UPS and datacenter power and infrastructure — and provides bundled offers for datacenters and energy-transition applications. The group emphasizes design, sustainability/CSR, targeted acquisitions and digital solutions; it employs around 39,600 people and reported nearly €9. 5 billion in sales in 2025.

📋 Description

• Develop and execute integrated content strategies supporting product launches, marketing programs, and business initiatives • Create and maintain cohesive messaging frameworks, themes, and narratives across launches, programs, and customer touchpoints • Research target audiences through content audits, customer and market research, competitive analysis, performance metrics, and other data • Write and oversee high-quality, audience-focused content while maintaining brand voice and messaging consistency • Shepherd the New Product Introduction (NPI) process and ensure timely content delivery for product launches • Write and edit product lifecycle content, including product messaging, web copy, sell sheets, application stories, email, social, video scripts, and sales enablement materials • Develop and optimize content strategies for SEO, AEO, and GEO across search engines, AI-powered answer platforms, and generative AI platforms • Identify new content opportunities, formats, and approaches to improve content delivery and experience • Measure, analyze, and report content performance using KPIs and translate insights into actionable recommendations • Partner with Marketing leadership to evolve content strategies and optimize audience engagement • Support customer-journey progression by increasing discovery, awareness, trust, engagement, and customer action • Perform other duties as required

🎯 Requirements

• B.A. in Communications, English, Journalism, or related field, or evidence of related experience • 5-7 years of related experience, specifically copywriting or content development • Excellent writing, editing, and verbal communication skills • Strong understanding of marketing and SEO content and site optimization • SEO Certification preferred • Experience with AEO and GEO is a plus • Portfolio of writing samples and published work • Strong Microsoft Office skills including Excel, PowerPoint, and Word • Ability to multi-task and reprioritize in a dynamic environment and work effectively in a team to meet deadlines • Positive attitude and willingness to learn technical products • Writing sample required during the interview process

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage • High employer 401(k) match • Paid time off (PTO) • Holiday pay • Short-term and long-term disability benefit plans • Above-benchmark paid maternity and parental leave • Bonus opportunities in accordance with the Company’s incentive plans • Paid time off to volunteer • Employee Resource Group network • Remote work arrangement • Intermittent travel up to 15% as required