Marketing Science Manager

Job not on LinkedIn

🔥 44 minutes ago

🇺🇸 United States – Remote

💵 $112k - $154k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Lime

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

📦 Logistics

💼 Consulting

✈️ Travel

💰 $418M Convertible Note on 2021-11

Logistics • Consulting • Travel

Lime is a transportation company that provides shared electric scooters and bikes in urban areas, making it easy for users to travel short distances. With a focus on safety, sustainability, and community, Lime aims to offer an eco-friendly alternative to traditional transportation methods. Users can easily locate and rent vehicles through the Lime app, promoting responsible riding and parking practices to enhance the urban mobility experience.

📋 Description

• Proactively analyze user behavior and trends to uncover growth opportunities • Recommend data-driven and data-inspired marketing campaigns and ensure rigorous measurement • Translate technical data science findings into actionable business solutions • Present analytical and data science findings to business audiences • Design, test, iterate, and measure user lifecycle flows, including onboarding, retention, and dormancy/win-back campaigns • Identify, define, and architect data streams for scalable CRM and AI-enabled marketing science • Own attribution and measurement for acquisition and performance marketing • Optimize CAC/LTV dynamics using data • Develop and deploy marketing models, including response models, user clustering, persona segmentation, and churn prediction • Use model outputs to design sophisticated experiments • Help define team KPIs and holistic marketing campaign measurement • Use marketing technology platforms including Appsflyer, Braze, and internal CRM systems

🎯 Requirements

• Candidates must reside in the United States • 5+ years of experience in a Marketing Science/Marketing Analytics role • Masters degree or higher in a quantitative discipline (Mathematics, Statistics, Data Science, Econometrics, etc.) • Highly proficient in SQL and Python • Strong conceptual grasp of machine learning • Hands-on model-building capability • Deep experience utilizing model outputs to drive continuous A/B testing, experimentation, and campaign iterations • Highly comfortable working with marketing technology platforms such as Braze, Appsflyer, and modern CRM architectures • Proven ability to establish high-level KPIs and evaluate holistic marketing efforts against core business growth • Exceptional presentation and communication skills for business stakeholders • Nice to have: Braze or other CRM expertise • Nice to have: AI Agent building experience

🏖️ Benefits

• Choice of medical, dental, and vision plans • Company-paid life and disability insurance • Company-funded mental health benefits • 401(k) plan with pre-tax and Roth options • Health Savings Account (HSA) with monthly company contribution • Paid parental leave for birthing and non-birthing parents • Fertility and family-forming benefits • Unlimited vacation • Paid leaves • 10 company holidays • Complimentary use of Lime vehicles in participating cities • Monthly phone allowance • Dedicated learning and development days • Access to One Medical, Wellhub, and Headspace • Discretionary annual performance bonus opportunities • Equity, subject to applicable plan terms and eligibility requirements