Integrated Demand Generation Specialist III

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Linda Werner & Associates, Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1997

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Linda Werner & Associates, Inc. is a woman-owned technical consulting and staffing firm with over 25 years of experience specializing in placing skilled professionals in technical communication, project management, development, and related consulting roles. The company focuses on personalized, relationship-driven recruitment and consultant placement for client projects, emphasizing cultural fit, long-term relationships, and candidate fulfillment.

📋 Description

• Plan, coordinate, and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels • Manage campaign calendars, milestones, dependencies, approvals, and launch timelines • Translate channel strategies into actionable execution plans with defined deliverables and success metrics • Partner with marketing strategists, creative teams, analytics partners, and external agencies to deliver campaigns • Identify and resolve execution challenges while maintaining campaign quality and deadlines • Develop and manage an A/B testing roadmap focused on conversion rate optimization • Design and execute experiments across landing pages, forms, email campaigns, creative assets, and lifecycle journeys • Establish hypotheses, testing methodologies, and performance metrics • Analyze experiment outcomes and translate findings into recommendations • Build dashboards, funnel reports, and performance scorecards • Develop and execute lifecycle marketing initiatives to increase product adoption, engagement, retention, monetization, and cross-sell opportunities • Create audience segments, personalized journeys, automated triggers, and targeted messaging strategies • Utilize generative AI, automation, and agentic workflows to improve campaign planning, execution, analysis, and reporting • Develop reusable AI prompts, templates, workflows, and lightweight agents • Identify automation opportunities and implement scalable AI solutions • Manage creative agency workflows from campaign brief through final asset delivery • Coordinate creative production across web, lifecycle, and paid media channels • Ensure assets meet channel specifications, campaign objectives, and launch timelines • Track deliverables, identify risks, and resolve production dependencies • Maintain alignment across internal stakeholders and external creative partners

🎯 Requirements

• 4 to 6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing • Proven experience executing integrated marketing campaigns across web, lifecycle or email, paid media, and creative channels • Hands-on experience developing lifecycle marketing programs tied to product adoption, engagement, retention, monetization, or cross-sell • Demonstrated experience designing, executing, and measuring A/B testing and CRO initiatives • Experience coordinating creative agencies, marketing stakeholders, and campaign deliverables • Strong analytical skills with experience developing marketing dashboards, funnel reports, and performance scorecards • Practical experience utilizing generative AI, marketing automation, or agentic workflows to improve marketing execution • Strong project management, communication, and organizational skills • Ability to manage competing priorities, navigate ambiguity, and independently drive initiatives to completion • Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms • Experience with audience segmentation, triggered lifecycle journeys, next best action programs, and full funnel measurement • Experience developing reusable AI-powered marketing workflows or lightweight agents • Experience marketing to developer or technical audiences • Background in B2B technology, SaaS, or product-led growth environments • English required • Must address current or future US work sponsorship requirements

🏖️ Benefits

• Dental insurance • Health insurance • Health savings account • Life insurance • Paid time off • Retirement plan • Vision insurance • 40 hours per week • Monday to Friday schedule • 8 hour shift

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