Senior Paid Media Channel Manager – Enterprise Marketing

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🔥 3 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Linda Werner & Associates, Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1997

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Linda Werner & Associates, Inc. is a woman-owned technical consulting and staffing firm with over 25 years of experience specializing in placing skilled professionals in technical communication, project management, development, and related consulting roles. The company focuses on personalized, relationship-driven recruitment and consultant placement for client projects, emphasizing cultural fit, long-term relationships, and candidate fulfillment.

📋 Description

• Own paid media channel roadmaps and quarterly optimization strategies across paid social, paid search, and programmatic advertising • Identify performance gaps, prioritize optimization opportunities, and implement improvements • Translate business objectives into channel performance targets, KPIs, and execution guidelines • Establish testing strategies for channels, ad formats, audiences, and measurement capabilities • Oversee paid media investment across multiple products, campaigns, and business priorities • Manage campaign budgets, spending, pacing, and performance reporting • Develop and maintain a centralized paid media calendar • Coordinate campaign timelines, resource allocation, and prioritization across concurrent workstreams • Oversee campaign trafficking, tracking implementation, conversion APIs, pixels, UTM governance, and naming conventions • Establish campaign quality assurance standards for tracking, targeting, and measurement • Manage audience segmentation, activation, governance, and optimization • Partner with marketing technology and operations teams on advertising platform integrations, CRM connectivity, and marketing data flows • Identify and resolve technical or measurement challenges affecting campaign performance • Design and execute structured testing roadmaps with defined success criteria • Analyze campaign effectiveness, audience performance, bidding strategies, creative performance, and conversion optimization • Provide performance reporting on campaign efficiency, budget pacing, lead generation, and pipeline contribution • Translate performance data into strategic recommendations for leadership and cross-functional stakeholders • Develop best practices, benchmarks, and playbooks • Partner with integrated marketing, product marketing, marketing operations, analytics, web, SEO/SEM, and organic social teams • Align paid media initiatives with broader marketing strategies and business objectives • Oversee agency and vendor execution, including briefs, timelines, deliverables, quality standards, and service expectations • Support account-based marketing initiatives, including account list activation and targeted media campaigns • Coordinate regional campaigns while maintaining consistent brand standards and measurement practices

🎯 Requirements

• 8+ years of paid media experience with direct ownership of channel strategy, roadmaps, and performance • Extensive experience managing paid social advertising at scale, with working knowledge of paid search and programmatic advertising • Strong technical expertise in campaign trafficking, conversion tracking, pixels, conversion APIs, UTM parameters, audience onboarding, and campaign QA • Experience managing paid media calendars, competing priorities, budgets, and resources across multiple stakeholders • Demonstrated success developing and executing structured testing and optimization strategies • Hands-on experience collaborating with marketing technology and marketing operations teams on system integrations, marketing data flows, and campaign measurement • Experience overseeing external advertising agencies or vendors, managing deliverables and performance expectations • Strong analytical skills with the ability to interpret performance data and communicate actionable insights to leadership • Excellent organizational, project management, and written communication skills • Ability to operate independently in a dynamic, fast-paced environment with evolving priorities • English (Required) • Must answer whether sponsorship to work in the US is required now or in the future

🏖️ Benefits

• Dental insurance • Health insurance • Health savings account • Life insurance • Paid time off • Retirement plan • Vision insurance

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